NEWS & TIPSMain Street Marketing
Videos cut through the digital noise of the internet by requiring a viewer’s full attention. In a minute, sometimes less, a video can convey a message that will take paragraphs and paragraphs to explain. Content marketing began with text blog posts but will now morph into text blog posts with video and maybe even an infographic. The content simply has to be better since there is more competition on the internet. Those who know how to use text, video, and images together and separately are going to be those whoread more
I recently had a prospect tell me, “Oh, we tried blogging and it didn’t work.” What he should have told me is “We threw up a bunch of stuff on our website that our customer’s weren’t interested in and it didn’t move the needle any.”read more
Social Proof Tips – How To Get Good 3rd Party Online Reviews By Using A Strategy, Some Tools, And Tactics…
Social media, search engines, and popular review sites allow consumer opinions to travel faster and reach further than ever before. Reviews are modern day word of mouth (eWOM) marketing posted on sites like Yelp, Google+, Angie’s List, and more. Reviews are easily seen and shareable and are probably the most important aspect of marketing for small and local businesses who don’t have large brand advertising budgets. Good reviews will affect people’s decision to buy from your business and will increase your search engine rankings.read more
Explainer videos are short online videos used to explain your company’s product or service. Explainer videos are extremely popular to those trying to understand a product or service in 30-90 seconds. They are also very popular with companies because they increase conversions at a crazy rate compared to normal blogs or page content. These animated explainer videos allow for unlimited creativity and allow easier edit if they need to be update for some reason.read more
Tips For Using Video In Your Website, Social Media, And Email Marketing To Generate, Nurture, And Close Leads
Video marketing works best when you show the right video to the right person at the right time. To do this you need to know when a lead is kicking the tires and when they are interested. You have to develop strategy that lays out when you should send specific leads specific videos to get them closer to buying your product or service. To create this strategy you need to know the stages of sales funnel for your leads. The 3 main stages in your sales funnel are lead generation, lead nurturing, and lead acquisition. Usingread more
Small Business Lead Generation – How To Attract The Right Online Leads And Convert Them Into Customers And Advocates
Companies and people buy different today! An average decision maker does most of their buying research online long before making contact. For companies to be contacted, they had better have a good online strategy to produce and deliver the content that decision makers want during the research phase. The following four strategies are the building blocks where small businesses must focus their efforts to attract the right online leads and convert them into customers and advocates. Attracting the Right Websiteread more
Email campaigns, Ezines, and Enewsletters are an essential element of a successful marketing strategy. It’s your way to introduce new products and services; announce staff changes, upcoming events and awards; and communicate anything your prospects and customers might find interesting. So how do you get started? Your choices are below:read more
Getting your social media strategy in line matters to the future growth of your business whether you like it or not. In most cases if you don’t like it; you don’t understand it.
Social media is the first tool for marketing and public relations that allows you to create close, credible, and interactive relationships with your prospects and customers.
The Benefits of Blogging For Your Company Are HUGE! See How to Succeed and Get Your Return On Investment (ROI)…
Web-logs (or “blogs) are unique communication vehicles for your business, particularly for branding, relationship marketing and traffic building. You’re an expert at what you do and there is no better way than a blog to show it.read more
You need to develop online offers – Something of value. Not a free consultation. We are trying to get as many people in the sales funnel as possible. We want a soft yes. A free consultation (A.K.A. sales call) is a hard yes. What can you offer that will educate your target market as to why they should be buying from you instead of your competition.read more