NEWS & TIPS
Main Street Marketing
Online Marketing Tips – 9 Benefits of Blogging for Businesses…
In today's digital age, blogging has become an essential tool for businesses to drive growth, increase visibility, and establish themselves as industry leaders. With the potential to attract new customers, enhance brand awareness, and boost search engine optimization...
Why Your Marketing Strategy Isn’t Yielding Results: 5 Key Factors to Consider…
As a business owner, you understand the importance of a well-executed marketing strategy. It's the engine that drives growth and converts prospective leads into paying customers. But what if your marketing efforts are falling short? The following explores five key...
The Ultimate Guide to Creating Highly Effective Lead Magnets…
Lead magnets play a crucial role in modern marketing strategies. They serve as powerful tools for generating leads and building a loyal customer base. However, creating effective lead magnets can be a challenge, especially for marketers with limited time and...
6 Reasons Why You Need to Add Featured Work Posts To Your Website To Get More Leads…
In today's competitive business landscape, having a portfolio is crucial for service businesses. A portfolio serves as a visual representation of your work and showcases your capabilities to potential clients. It provides instant credibility, helps in building your...
The Best Ways To Generate Business to Business Leads With LinkedIn…
LinkedIn is the world's largest professional network on the internet. You can use LinkedIn to find the right job or internship, connect and strengthen professional relationships, and learn the skills you need to succeed in your career. You may be focusing attention on...
How Inbound Marketing Helps Healthcare Professionals like Doctors, Dentists, and Chiropractors…
The digital world can be overwhelming. Billions of people are online every day, but how do you find and reach your specific target audience? This can be especially difficult in the competitive world of healthcare marketing. Inbound marketing in the healthcare sector...
The 4 Mistakes You Will Want To Avoid When Creating a Small Business Digital Marketing Strategy…
Digital marketing is a great way for small businesses to increase their visibility and gain new customers. 1/3 of customers (usually younger people) find new brands on social media. Google data shows that 49% of consumers search for new products using the search...
All Small Businesses Know They Need To Market Themselves With Video. Now There’s an Affordable Way To Do It!…
Video outperforms written content on its own every time. Videos increase your search engine rankings and website conversions. Videos are easy to share on popular social media platforms and between interested prospects. So why is there so many small businesses out...
9 Reasons All Companies Need To Use Content Marketing In Their Digital Marketing Strategy…
Digital marketing is all about connecting with your audiences on the internet. One of the best ways marketers have found to communicate with their audience is through content marketing. Content marketing is a marketing strategy used to attract, engage, and retain an...
5 Tips to Generate Sales for Your Small Business…
Small business owners rely heavily on a loyal customer base but this does not stop many of them from seeking more customers and business growth. However, while this is the dream, business growth presents its own set of challenges and can take some time to happen. One...
Restaurant Marketing Tips – 7 Advantages Of Online Food Ordering For Your Restaurant…
Being online can expand your current customer base and revenue. The food delivery market is changing fast. Building an online presence is a necessity today. Clients who would otherwise never see an ad or hear about your business go online every day of the week. With...
Close Prospects Quicker and More Often By Giving Them The Right Message At The Right Time. See How…
Inactive – You have a contact but for some reason so far they’ve not responded to your marketing. Aware – Prospects have seen your enewsletters, eblasts, website, blog posts, social media activity, or something else in a consistent fashion. It usually takes 7-10 marketing touches to get someone’s attention.
Ways To Build Social Media Connections So That Your Posts Are Seen By Your Prospects and Customers…
Getting your social media strategy in line matters to the future growth of your business whether you like it or not. In most cases if you don’t like it; you don’t understand it.
Social media is the first tool for marketing and public relations that allows you to create close, credible, and interactive relationships with your prospects and customers.
How To Produce An Effective Marketing Video Funnel With 4 Types of Videos…
The most effective marketing and viewed content on the internet right now is videos. Video marketing will get your business the most return on investment, as well as generate the most leads. Videos are quick and engaging, and are appealing to your audience. The most...
Restaurant Marketing Tips – How To Affordably Tie Your Website, Mobile App, Social Media, Online Ordering, and SEO Together…
Marketing your new restaurant is critical. It will allow you to expand your customer base. Nothing can make you stay awake at night after opening a new restaurant more than empty tables. Learning how to market can be overwhelming without a plan. The proper marketing...
How Networking, Online Marketing, and Advertising Work Together If Done Correctly and In the Right Order…
How should I market my small business? Where should I start first? Should I join a referral group? Should I get a website? What about Social Media? Do Online Reviews really matter? What about Google Ads and Facebook? Should I advertise in local magazines? What about...
7 Questions To Ask Before Creating Your Small Business Marketing Plan…
What is a marketing plan? A marketing plan is a report that outlines your marketing strategy for the coming year, quarter, or month. Typically, a marketing plan includes: An overview of your business’s marketing and advertising goals. A description of your business’s...
4 Ways To Increase Sales For Your Small Business By Leveraging Your Best Clients…
It is easy to assume that if you attract new customers your business sales will increase. However, that is not the case. The best way for you to up your sales is by enticing your existing customers to continue purchasing from you. By having repeat customers, your...
Marketing Fusion – A “Must Read” Marketing Book For Small Business Owners (Only $1.99 on Kindle)…
Marketing Fusion is available on Amazon. The book is best for Small Business Owners looking for different marketing strategies, tactics, and tips. > Purchase It Now ($1.99) About Marketing Fusion A marketing book to help your business create a marketing strategy to...
10 Ways You Can Rank Better In Google Searches By Ranking Better Locally On Google Maps…
Fifty percent or more of searches never leave the search engine results page these days. This is because of the information that businesses are adding to their Google My Business pages. THIS IS A GAME CHANGER for search engine optimization (SEO). Local SEO has never...
Why Content Marketing Is One of the Best Ways To Generate Leads…
I recently had a prospect tell me, “Oh, we tried blogging and it didn’t work.” What he should have told me is “We threw up a bunch of stuff on our website that our customer’s weren’t interested in and it didn’t move the needle any.”
The Benefits of Blogging For Your Company Are HUGE! See How to Succeed and Get Your Return On Investment (ROI)…
Web-logs (or “blogs) are unique communication vehicles for your business, particularly for branding, relationship marketing and traffic building. You’re an expert at what you do and there is no better way than a blog to show it.
Why Bad Websites And Poor Social Media Efforts Are Silent Killers For Businesses
We tell our customers that networking, a business card, and internet marketing should be their top priorities to grow their businesses and that all other forms of marketing are luxuries. Luxuries that can produce results, but luxuries none the less. After you meet a prospect at a networking event, the first thing they are going to do is check you out on LinkedIn and then check out your company’s website.
Social Proof Tips – How To Get Good 3rd Party Online Reviews By Using A Strategy, Some Tools, And Tactics…
Social media, search engines, and popular review sites allow consumer opinions to travel faster and reach further than ever before. Reviews are modern day word of mouth (eWOM) marketing posted on sites like Yelp, Google+, Angie’s List, and more. Reviews are easily seen and shareable and are probably the most important aspect of marketing for small and local businesses who don’t have large brand advertising budgets. Good reviews will affect people’s decision to buy from your business and will increase your search engine rankings.
Lead Generation Tips – What You Need To Get Right On Your Website To Generate Leads
You need to develop online offers – Something of value. Not a free consultation. We are trying to get as many people in the sales funnel as possible. We want a soft yes. A free consultation (A.K.A. sales call) is a hard yes. What can you offer that will educate your target market as to why they should be buying from you instead of your competition.
Educating Your Prospects Through Content Is Key To Getting Leads Online. See How…
If your company is like most companies, the answer is a resounding NO! or the truth is that you could do a better job. Explaining what it is that you do is the essence of what marketing is and should be. The best marketing is about great teaching and communication.
What’s The Best Way To Reach Executives? 75% Of Them Watch Work Related Videos Each Week!
Videos cut through the digital noise of the internet by requiring a viewer’s full attention. In a minute, sometimes less, a video can convey a message that will take paragraphs and paragraphs to explain. Content marketing began with text blog posts but will now morph into text blog posts with video and maybe even an infographic. The content simply has to be better since there is more competition on the internet. Those who know how to use text, video, and images together and separately are going to be those who
Social Media Is Just One Piece of the Marketing Puzzle… Don’t Forget About Blogging, Websites, Video, And Online Reviews
As social media because more noisy, frustrating, and expensive, businesses will start concentrating on their owned digital assets more. Businesses don’t own their space on social media channels and some have found this out the hard way as organic access to the feeds slowing disappears. The website and the blog become the library for a company’s owned content and distribution of that content will more and more be driven by email and niche social media channels and groups/communities inside the larger social media channels.
How Guest WiFi Marketing Combined With Online Marketing Can Increase Restaurant and Bar Revenue…
Customers come to bars and restaurants and in an hour or two they are gone again for a month or two. Owners recognize their customers faces sometimes but to don't really have a way to communicate with them when they aren't in the bar or restaurant. Guest WiFi allows...
Why Word of Mouth Marketing Alone Isn’t Enough To Get Past a Prospect’s Exploration Phase These Days…
Word of mouth marketing is still a small business’ number 1 way to generate more business. Referrals from current customers and warm leads from your strategic partners will still be the way most relationships start. Now put yourself in your prospects shoes for a minute. Someone just told you about a company and how they can help you. What will you do? You will check them out online if you’re like 9 out of 10 people! Probably 10 of out 10 in 5 more years.
7 Restaurant / Bar / Coffee Shop Marketing Tips & Ideas That Increase Sales…
There are a ton of marketing tactics that restaurants, bars, and coffee shops can use to get more customers in the door. Some of these restaurant marketing ideas are tried and true and some are very new. In this post, we are focusing on restaurant marketing tips that...
4 Reasons Your Web and Social Media Efforts Are Failing To Produce Leads
Most small businesses we talk to just don’t have websites that convert. Some of them are pretty but pretty doesn’t pay the bills. Website leads all start with traffic because you have to have the traffic to convert the prospects into leads.
Mobile, Local, and Retail Marketing Strategies for Brick & Mortar Businesses That Keep Customers Coming Back…
Brick and Mortar locations who have frequent repeat customers (ie. restaurants, bars, retail stores, salons, fitness centers, hotels, etc.) can use local online marketing and mobile smartphones to their advantage in ways that other companies can't. New technology...
Blogging Vs Paid Search / Social Advertising (Google & Facebook Ads) For Small Businesses…
You must rate your marketing activities by return on investment to figure where to put your time and money to best use. If you spend $2,000 on Google Ads and their management each month and it brings in $3,000 in month then it’s easy to say you made money. But the...
Small Business Tips – Why Mobile Apps May Need to Be Included In Your Online Marketing Strategy…
Mobile apps were once a platform that only large corporations could afford but now they are affordable to all small businesses who want to provide better experiences and service to their current customers. Mobile apps tend to help small businesses with their current...
Getting Leads From Your Online Efforts Depend Upon These 5 Key Pieces Of The Internet Marketing Puzzle…
Content – Content is King. Nothing works online without it. Websites, Search Engine Optimization, Social Media, and Email marketing will have no effect without it. Prospects and customers are scouring the internet looking for ways to improve their businesses and content is the way to get them interested in your products and services. Once you prove that you are a thought leader, those decision makers will keep coming back, sooner or later they will do business with you.
The Best Ways To Use Web Videos And Why You Need A Marketer And Not Video Technician To Produce Them
When you think of corporate videos, do you think about very creative and entertaining videos? We bet not! Those boring old style profile and testimonial videos are yesterdays news and not the way you want your company to use it’s video budget for the the future. The best way to use web video today is to focus on your customer’s problems and to keep them entertaining and educational, always showing your company’s personality in the process.
Animated Explainer Videos: How They Clarify What Your Solutions Can Do For Your Customers…
Explainer videos are short online videos used to explain your company’s product or service. Explainer videos are extremely popular to those trying to understand a product or service in 30-90 seconds. They are also very popular with companies because they increase conversions at a crazy rate compared to normal blogs or page content. These animated explainer videos allow for unlimited creativity and allow easier edit if they need to be update for some reason.
Tips For Using Video In Your Website, Social Media, And Email Marketing To Generate, Nurture, And Close Leads
Video marketing works best when you show the right video to the right person at the right time. To do this you need to know when a lead is kicking the tires and when they are interested. You have to develop strategy that lays out when you should send specific leads specific videos to get them closer to buying your product or service. To create this strategy you need to know the stages of sales funnel for your leads. The 3 main stages in your sales funnel are lead generation, lead nurturing, and lead acquisition. Using
Small Business Lead Generation – How To Attract The Right Online Leads And Convert Them Into Customers And Advocates…
Companies and people buy different today! An average decision maker does most of their buying research online long before making contact. For companies to be contacted, they had better have a good online strategy to produce and deliver the content that decision makers want during the research phase. The following four strategies are the building blocks where small businesses must focus their efforts to attract the right online leads and convert them into customers and advocates. Attracting the Right Website
Email Marketing 101 – How to Get Your Messages To the Right People at the Right Time!…
Email campaigns, Ezines, and Enewsletters are an essential element of a successful marketing strategy. It’s your way to introduce new products and services; announce staff changes, upcoming events and awards; and communicate anything your prospects and customers might find interesting. So how do you get started? Your choices are below:
Marketing And Sales Automation: What It Is And Why Your Company Needs It To Create More Leads!…
Content Marketing is now required to provide ground cover for your sales team. Decision makers are requiring it and will feel that sales people without are just “winging it.” Content creation doesn’t need to be complicated to meet the needs of your sales team. You have a ton of little facts and reasons why businesses should do business with you.
The Future Of SEO As Google Continues Their Quest To Give The Best Answers To Specific Questions…
Not getting found online can break a business in this day and age. Optimizing your website and social media channels are the way you get found online. The way you optimize your website and social media channels is to provide educational content to those in need of it. This content needs to be in many forms (blogs, audio, video, etc.) and integrated through social media with the intention to convert into customers those who are reading the content. With that said, anybody who tells you that SEO is dead is just “Loony Tunes.”