NEWS & TIPS

Main Street Marketing
7 Restaurant / Bar / Coffee Shop Marketing Tips & Ideas That Increase Sales…

7 Restaurant / Bar / Coffee Shop Marketing Tips & Ideas That Increase Sales…

There are a ton of marketing tactics that restaurants, bars, and coffee shops can use to get more customers in the door. Some of these restaurant marketing ideas are tried and true and some are very new. In this post, we are focusing on restaurant marketing tips that...

read more
Social Media Is Just One Piece of the Marketing Puzzle… Don’t Forget About Blogging, Websites, Video, And Online Reviews

Social Media Is Just One Piece of the Marketing Puzzle… Don’t Forget About Blogging, Websites, Video, And Online Reviews

As social media because more noisy, frustrating, and expensive, businesses will start concentrating on their owned digital assets more. Businesses don’t own their space on social media channels and some have found this out the hard way as organic access to the feeds slowing disappears. The website and the blog become the library for a company’s owned content and distribution of that content will more and more be driven by email and niche social media channels and groups/communities inside the larger social media channels.

read more
Mobile, Local, and Retail Marketing Strategies for Brick & Mortar Businesses That Keep Customers Coming Back…

Mobile, Local, and Retail Marketing Strategies for Brick & Mortar Businesses That Keep Customers Coming Back…

Brick and Mortar locations who have frequent repeat customers (ie. restaurants, bars, retail stores, salons, fitness centers, hotels, etc.) can use local online marketing and mobile smartphones to their advantage in ways that other companies can't. New technology...

read more
Why Word of Mouth Marketing Alone Isn’t Enough To Get Past a Prospect’s Exploration Phase These Days…

Why Word of Mouth Marketing Alone Isn’t Enough To Get Past a Prospect’s Exploration Phase These Days…

Word of mouth marketing is still a small business’ number 1 way to generate more business. Referrals from current customers and warm leads from your strategic partners will still be the way most relationships start. Now put yourself in your prospects shoes for a minute. Someone just told you about a company and how they can help you. What will you do? You will check them out online if you’re like 9 out of 10 people! Probably 10 of out 10 in 5 more years.

read more
Getting Leads From Your Online Efforts Depend Upon These 5 Key Pieces Of The Internet Marketing Puzzle…

Getting Leads From Your Online Efforts Depend Upon These 5 Key Pieces Of The Internet Marketing Puzzle…

Content – Content is King. Nothing works online without it. Websites, Search Engine Optimization, Social Media, and Email marketing will have no effect without it. Prospects and customers are scouring the internet looking for ways to improve their businesses and content is the way to get them interested in your products and services. Once you prove that you are a thought leader, those decision makers will keep coming back, sooner or later they will do business with you.

read more
Why Bad Websites And Poor Social Media Efforts Are Silent Killers For Businesses

Why Bad Websites And Poor Social Media Efforts Are Silent Killers For Businesses

We tell our customers that networking, a business card, and internet marketing should be their top priorities to grow their businesses and that all other forms of marketing are luxuries. Luxuries that can produce results, but luxuries none the less. After you meet a prospect at a networking event, the first thing they are going to do is check you out on LinkedIn and then check out your company’s website.

read more