NEWS & TIPS

Main Street Marketing
What’s The Best Way To Reach Executives? 75% Of Them Watch Work Related Videos Each Week!

What’s The Best Way To Reach Executives? 75% Of Them Watch Work Related Videos Each Week!

Videos cut through the digital noise of the internet by requiring a viewer’s full attention. In a minute, sometimes less, a video can convey a message that will take paragraphs and paragraphs to explain. Content marketing began with text blog posts but will now morph into text blog posts with video and maybe even an infographic. The content simply has to be better since there is more competition on the internet. Those who know how to use text, video, and images together and separately are going to be those who

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Social Media Is Just One Piece of the Marketing Puzzle… Don’t Forget About Blogging, Websites, Video, And Online Reviews

Social Media Is Just One Piece of the Marketing Puzzle… Don’t Forget About Blogging, Websites, Video, And Online Reviews

As social media because more noisy, frustrating, and expensive, businesses will start concentrating on their owned digital assets more. Businesses don’t own their space on social media channels and some have found this out the hard way as organic access to the feeds slowing disappears. The website and the blog become the library for a company’s owned content and distribution of that content will more and more be driven by email and niche social media channels and groups/communities inside the larger social media channels.

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Why Word of Mouth Marketing Alone Isn’t Enough To Get Past a Prospect’s Exploration Phase These Days…

Why Word of Mouth Marketing Alone Isn’t Enough To Get Past a Prospect’s Exploration Phase These Days…

Word of mouth marketing is still a small business’ number 1 way to generate more business. Referrals from current customers and warm leads from your strategic partners will still be the way most relationships start. Now put yourself in your prospects shoes for a minute. Someone just told you about a company and how they can help you. What will you do? You will check them out online if you’re like 9 out of 10 people! Probably 10 of out 10 in 5 more years.

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