Develop Online Offers
Something of value. Not a free consultation. We are trying to get as many people in the sales funnel as possible. We want a soft yes. A free consultation (A.K.A. sales call) is a hard yes. What can you offer that will educate your target market as to why they should be buying from you instead of your competition. Explain the apples AND the oranges.
Create Lead Bait
Lead bait could be industry specific case studies, whitepapers, buying guides, etc. The Headlines to these pieces of lead bait are key! Take your time on lead bait production and it will pay off down the line over and over.
Send Lead Generation Campaigns
Lead bait collects the contact information and when you have the contact information your triggered educational email/direct mail campaigns can begin. Now you have their ear and you can begin class.
Website Copy Needs to be Customer-centric
Make sure to double check the copy of your site to make sure it’s all customer-centric. Answer their questions, ease their worries, explain how you do business. Getting down in the weeds and explaining what you do in in detail isn’t what your prospects want. Show the benefits, not the features. Stay away from brochure-speak or business jargon.
“About Us” Needs to Explain Why You Are Better Than Your Competition
Next to your “Home” page, your “About Us” gets the most traffic on your website. You need to be very clear here about what your unique selling proposition is to your prospects. Take your time here. Show your key personnel off here and how to contact them.
Backup Your Assertions With Online Reviews and Featured Work Posts
Make sure to get 3rd party online reviews and show them on your website. From the the good online reviews, create some featured work posts explaining what the customer wanted, what you did for them, and the results. Pictures and/or videos and reviews should also be added to the featured work posts. Like it or not, you are presumed guilty before innocent so online reviews and featured work posts are key to gaining trust!
Video, Video, Video! Did I Say Video?!
Words are great, a picture is worth a thousand words, and video is an educational nirvana! Find the budget!!!!!
Remember That These Tips Don’t Matter If You Can’t Get Traffic to Your Website
You need a mix of online and offline marketing tactics to get people to your site. Below is what Main Street Marketing believes are the best ways to draw traffic to your website.
- Networking (1-1,Group, Events, Etc.)
- Joint Venture Marketing
- Content Marketing (Blogs, Posts, Email Marketing)
- Search Engine Optimization
- Most everything else is too costly for small businesses or just old fashion advertising (consumers don’t want disruptive advertising in most cases)
Our Internet Presence Package is a Combination of Marketing Strategies (Website+SEO+Social Media+Lead Generation) that will help your company to teach and communicate better with its prospects and customers.
Contact us (859-904-8035) today to get started!
ABOUT MAIN STREET MARKETING
Since 2006, Main Street Marketing has been creating Internet Presence Solutions for small businesses mainly in the Cincinnati – Northern Kentucky area. Main Street Marketing uses internet marketing, search engine optimization, social media, lead generation, and video to create a true Internet Presence for its clients. When integrated correctly, this core group of services provide results together that none of the services could provide on their own or in phases.
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