A SOCIAL MEDIA ONLY STRATEGY IS BAD FOR BUSINESS
As social media constantly becomes more noisy, frustrating, and expensive, businesses will continue concentrating on their owned digital assets. Businesses don’t own their space on social media channels and some have found this out the hard way as organic access to the social media feeds continue to disappear. The website and the blog become the defacto library for a company’s owned content. How you distribute your content is very important and the best strategy is to lead prospects to content on their websites where they can control the experience more. Social media doesn’t go away, it just becomes one of your tools to lead people through your lead funnel! This strategy keeps you from putting all your marketing eggs in on social media basket!
CONTENT ON YOUR WEBSITE HELPS YOUR SEO
Adding great content to your site consistently is what makes Google point search results to your pages and posts. Each time you post your website content to a social media site and link back to your website, you help your SEO. When other sites link to your content, it helps your SEO. If you only post your updates and info on social media, then you’re missing the SEO boat!
EMAIL MARKETING IS THE WORK HORSE OF ONLINE MARKETING
Monthly enewsletters can share your latest posts. Eblasts can be sent as announcements or new opportunities arise. You can automate email campaigns based on what information your prospects and customers request from your website and/or click on in your email marketing. Let your email marketing work for you 24/7/365!
HOW TO CREATE MULTIPLE TYPES OF CONTENT FROM ONE VIDEO
People like what they like. Some like written blogs, some like video, and some like infographics. The perfect storm would be for a business to produce a video about a certain topic. That video could be transcribed and then made into a written blog. The video could be cut into sections and shared on social media with links to the main video blog. You could create an infographic about what was learned. These pieces can be used together or individually to leverage the best results for certain types of social media. Infographics for Pinterest and video for Facebook, Instagram, and Twitter.
ONLINE REVIEWS BECOME SUPER IMPORTANT TO LOCAL SEO
Now your online reviews show on search results for your company. The 3rd party online reviews are social proof for prospects evaluating if they should buy your products and services. 84% of people say 3rd party online reviews are the same as a recommendation given in person. That’s powerful stuff!
Our Internet Presence Package is a combination of marketing strategies that helps your company convert its prospects into customers.
Contact us (859-904-8035) today to get started!
ABOUT MAIN STREET MARKETING
Since 2006, Main Street Marketing has been creating Internet Presence Solutions for small businesses mainly in the Cincinnati – Northern Kentucky area. Main Street Marketing uses internet marketing, search engine optimization, social media, lead generation, and video to create a true Internet Presence for its clients. When integrated correctly, this core group of services provide results together that none of the services could provide on their own or in phases.
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