Marketing your new restaurant is critical. It will allow you to expand your customer base. Nothing can make you stay awake at night after opening a new restaurant more than empty tables. Learning how to market can be overwhelming without a plan. The proper marketing plan can bring in the regulars, expand your base, and […]
How should I market my small business? Where should I start first? Should I join a referral group? Should I get a website? What about Social Media? Do Online Reviews really matter? What about Google Ads and Facebook? Should I advertise in local magazines? What about direct mail? The following explains how we think you […]
What is a marketing plan? A marketing plan is a report that outlines your marketing strategy for the coming year, quarter, or month. Typically, a marketing plan includes: An overview of your business’s marketing and advertising goals. A description of your business’s current marketing position. A timeline of when tasks within your strategy will be […]
It is easy to assume that if you attract new customers your business sales will increase. However, that is not the case. The best way for you to up your sales is by enticing your existing customers to continue purchasing from you. By having repeat customers, your business is sure to continue growing and expanding. […]
Marketing Fusion is available on Amazon. The book is best for Small Business Owners looking for different marketing strategies, tactics, and tips. > Purchase It Now ($1.99) About Marketing Fusion A marketing book to help your business create a marketing strategy to scale your business. Our skilled, knowledgeable, and insightful authors provide marketing strategies for […]
Fifty percent or more of searches never leave the search engine results page these days. This is because of the information that businesses are adding to their Google My Business pages. THIS IS A GAME CHANGER for search engine optimization (SEO). Local SEO has never meant so much to a small business and never has […]
I recently had a prospect tell me, “Oh, we tried blogging and it didn’t work.” What he should have told me is “We threw up a bunch of stuff on our website that our customer’s weren’t interested in and it didn’t move the needle any.”
Web-logs (or “blogs) are unique communication vehicles for your business, particularly for branding, relationship marketing and traffic building. You’re an expert at what you do and there is no better way than a blog to show it.
We tell our customers that networking, a business card, and internet marketing should be their top priorities to grow their businesses and that all other forms of marketing are luxuries. Luxuries that can produce results, but luxuries none the less. After you meet a prospect at a networking event, the first thing they are going to do is check you out on LinkedIn and then check out your company’s website.
Social media, search engines, and popular review sites allow consumer opinions to travel faster and reach further than ever before. Reviews are modern day word of mouth (eWOM) marketing posted on sites like Yelp, Google+, Angie’s List, and more. Reviews are easily seen and shareable and are probably the most important aspect of marketing for small and local businesses who don’t have large brand advertising budgets. Good reviews will affect people’s decision to buy from your business and will increase your search engine rankings.