We tell our customers that networking, a business card, and internet marketing should be their top priorities to grow their businesses and that all other forms of marketing are luxuries. Luxuries that can produce results, but luxuries none the less. The marketing game changed for good somewhere near 2012-14. Below is what we’ve found are the fundamentals of doing business these days…
The First Thing a Prospect Will Do After Hearing About Your Business or Meeting You…
After you meet a prospect at a networking event or they are referred to you, the first thing they are going to do is check your website and see what you have been up to on social media. What proof is given that you can do what you say you can? What posts can they read to learn or understand more about your products and/or services? These are both make or break moments.
If a Prospect Can’t Get Transparent Information About Your Company and Its Offering, They Will Move On To A Company Who Does!
Bad websites and poor social media efforts are silent killers for businesses. We get the following quote from struggling businesses all the time… “We used to stay busy, had repeat customers and then everything just slowed down immediately.” Their problem isn’t having a poor service or product, it’s that when prospects researched their companies and them online, they couldn’t find enough information to convince them to do business with you and your company.
Content Presentation Matters
It also matters how professional your online efforts are. Most companies will need a professional internet marketing company to help them produce and distribute their content professionally. Good messages muddled with bad presentation will make prospects think, “If they are cutting corners here, then where else are they cutting corners?” Then they simply move on to other people and companies who take their marketing more seriously.
A comprehensive Internet marketing program could help these small businesses who have fallen behind the internet marketing curve.
Contact us (859-904-8035) today to get started!
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ABOUT MAIN STREET MARKETING
Since 2006, Main Street Marketing has been creating Internet Presence Solutions for small businesses mainly in the Cincinnati – Northern Kentucky area. Main Street Marketing uses internet marketing, search engine optimization, social media, lead generation, and video to create a true Internet Presence for its clients. When integrated correctly, this core group of services provide results together that none of the services could provide on their own or in phases.
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