Digital marketing is a great way for small businesses to increase their visibility and gain new customers. 1/3 of customers (usually younger people) find new brands on social media. Google data shows that 49% of consumers search for new products using the search engine. It is not surprising that social networks and business websites are […]
Video outperforms written content on its own every time. Videos increase your search engine rankings and website conversions. Videos are easy to share on popular social media platforms and between interested prospects. So why is there so many small businesses out there still not using video? We think it is because producing videos feels open ended […]
Digital marketing is all about connecting with your audiences on the internet. One of the best ways marketers have found to communicate with their audience is through content marketing. Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This […]
Small business owners rely heavily on a loyal customer base but this does not stop many of them from seeking more customers and business growth. However, while this is the dream, business growth presents its own set of challenges and can take some time to happen. One of the most important elements to expanding your […]
Being online can expand your current customer base and revenue. The food delivery market is changing fast. Building an online presence is a necessity today. Clients who would otherwise never see an ad or hear about your business go online every day of the week. With an online presence, you will be tapping customers on […]
Inactive – You have a contact but for some reason so far they’ve not responded to your marketing. Aware – Prospects have seen your enewsletters, eblasts, website, blog posts, social media activity, or something else in a consistent fashion. It usually takes 7-10 marketing touches to get someone’s attention.
Getting your social media strategy in line matters to the future growth of your business whether you like it or not. In most cases if you don’t like it; you don’t understand it.
Social media is the first tool for marketing and public relations that allows you to create close, credible, and interactive relationships with your prospects and customers.
The most effective marketing and viewed content on the internet right now is videos. Video marketing will get your business the most return on investment, as well as generate the most leads. Videos are quick and engaging, and are appealing to your audience. The most successful way to market your small business is through a […]
Marketing your new restaurant is critical. It will allow you to expand your customer base. Nothing can make you stay awake at night after opening a new restaurant more than empty tables. Learning how to market can be overwhelming without a plan. The proper marketing plan can bring in the regulars, expand your base, and […]
How should I market my small business? Where should I start first? Should I join a referral group? Should I get a website? What about Social Media? Do Online Reviews really matter? What about Google Ads and Facebook? Should I advertise in local magazines? What about direct mail? The following explains how we think you […]