As a business owner, you understand the importance of a well-executed marketing strategy. It’s the engine that drives growth and converts prospective leads into paying customers. But what if your marketing efforts are falling short? The following explores five key factors that may be contributing to your marketing strategy’s lackluster performance. By addressing these factors […]
Lead magnets play a crucial role in modern marketing strategies. They serve as powerful tools for generating leads and building a loyal customer base. However, creating effective lead magnets can be a challenge, especially for marketers with limited time and resources. In this comprehensive guide, we will explore what makes a great lead magnet, examine […]
In today’s competitive business landscape, having a portfolio is crucial for service businesses. A portfolio serves as a visual representation of your work and showcases your capabilities to potential clients. It provides instant credibility, helps in building your brand, and allows you to stand out from the competition. In this article, we will explore the […]
LinkedIn is the world’s largest professional network on the internet. You can use LinkedIn to find the right job or internship, connect and strengthen professional relationships, and learn the skills you need to succeed in your career. You may be focusing attention on Facebook, Instagram, and Twitter for lead generation. And they are great. But […]
Digital marketing is a great way for small businesses to increase their visibility and gain new customers. 1/3 of customers (usually younger people) find new brands on social media. Google data shows that 49% of consumers search for new products using the search engine. It is not surprising that social networks and business websites are […]
Small business owners rely heavily on a loyal customer base but this does not stop many of them from seeking more customers and business growth. However, while this is the dream, business growth presents its own set of challenges and can take some time to happen. One of the most important elements to expanding your […]
Inactive – You have a contact but for some reason so far they’ve not responded to your marketing. Aware – Prospects have seen your enewsletters, eblasts, website, blog posts, social media activity, or something else in a consistent fashion. It usually takes 7-10 marketing touches to get someone’s attention.
It is easy to assume that if you attract new customers your business sales will increase. However, that is not the case. The best way for you to up your sales is by enticing your existing customers to continue purchasing from you. By having repeat customers, your business is sure to continue growing and expanding. […]
We tell our customers that networking, a business card, and internet marketing should be their top priorities to grow their businesses and that all other forms of marketing are luxuries. Luxuries that can produce results, but luxuries none the less. After you meet a prospect at a networking event, the first thing they are going to do is check you out on LinkedIn and then check out your company’s website.
You need to develop online offers – Something of value. Not a free consultation. We are trying to get as many people in the sales funnel as possible. We want a soft yes. A free consultation (A.K.A. sales call) is a hard yes. What can you offer that will educate your target market as to why they should be buying from you instead of your competition.