Video marketing works best when you show the right video to the right person at the right time. To do this you need to know when a lead is kicking the tires and when they are interested. You have to develop strategy that lays out when you should send specific leads specific videos to get them closer to buying your product or service. To create this strategy you need to know the stages of sales funnel for your leads. The 3 main stages in your sales funnel are lead generation, lead nurturing, and lead acquisition. Using
You must rate your marketing activities by return on investment to figure where to put your time and money to best use. If you spend $2,000 on Google Ads and their management each month and it brings in $3,000 in month then it’s easy to say you made money. But the real question is… could […]
In the competitive world of real estate, generating leads is essential for the success of any agent or agency. However, lead generation can be a challenging and expensive endeavor. Many agents struggle to build relationships and find cost-effective ways to attract clients. But fear not, in this article, we will explore various strategies to help […]
Small business owners rely heavily on a loyal customer base but this does not stop many of them from seeking more customers and business growth. However, while this is the dream, business growth presents its own set of challenges and can take some time to happen. One of the most important elements to expanding your […]
Inactive – You have a contact but for some reason so far they’ve not responded to your marketing. Aware – Prospects have seen your enewsletters, eblasts, website, blog posts, social media activity, or something else in a consistent fashion. It usually takes 7-10 marketing touches to get someone’s attention.
Getting your social media strategy in line matters to the future growth of your business whether you like it or not. In most cases if you don’t like it; you don’t understand it.
Social media is the first tool for marketing and public relations that allows you to create close, credible, and interactive relationships with your prospects and customers.
I recently had a prospect tell me, “Oh, we tried blogging and it didn’t work.” What he should have told me is “We threw up a bunch of stuff on our website that our customer’s weren’t interested in and it didn’t move the needle any.”
Videos cut through the digital noise of the internet by requiring a viewer’s full attention. In a minute, sometimes less, a video can convey a message that will take paragraphs and paragraphs to explain. Content marketing began with text blog posts but will now morph into text blog posts with video and maybe even an infographic. The content simply has to be better since there is more competition on the internet. Those who know how to use text, video, and images together and separately are going to be those who
As social media because more noisy, frustrating, and expensive, businesses will start concentrating on their owned digital assets more. Businesses don’t own their space on social media channels and some have found this out the hard way as organic access to the feeds slowing disappears. The website and the blog become the library for a company’s owned content and distribution of that content will more and more be driven by email and niche social media channels and groups/communities inside the larger social media channels.
Most small businesses we talk to just don’t have websites that convert. Some of them are pretty but pretty doesn’t pay the bills. Website leads all start with traffic because you have to have the traffic to convert the prospects into leads.
