You must rate your marketing activities by return on investment to figure where to put your time and money to best use. If you spend $2,000 on Google Ads and their management each month and it brings in $3,000 in month then it’s easy to say you made money. But the real questions are… could you have made more money using content marketing to generate leads? and when will you be able to stop paying for Google Ads if you don’t? The answers are yes you can make more money from a well executed content marketing strategy and you will never be able to stop paying Google for Ads if you don’t. Effective content marketing lets you make more money by using articles that generate business over and over again for no new investment. The kicker is that as long as we’ve been in business we’ve never seen a company be able to successfully pull off a content marketing strategy on their own without help. The good news is that there are companies who are setup to help you.
THE CASE FOR BLOGGING
We wrote a post called “Getting Leads From Your Online Efforts Depend Upon These 5 Key Pieces Of The Internet Marketing Puzzle…” That post took less than an hour to write. It’s received over 10,000 pageviews so far. We don’t even want to know how much that would have cost using Google Ads to get those kind of results. We don’t use Google Ads. We don’t advertise. We blog using effective content marketing strategies. The cool thing is that this blog will remain on our site for as long as we want and it will continue to bring in business. Not bad for an hour or less of work! You can do the same!!!!
NEED A LITTLE HAND HOLDING?
Some of you are probably saying… “Well blogging is what you do so that’s easy for you but we wouldn’t know what to write.” That’s a cop out! Everyone knows their business and can get people or a company like ours to write a blog for them at the fraction of the cost of Google Ads. The best bloggers will get what’s in your head into a post and write the blog to find the right audience. They will also tag the post right, optimize it for SEO, and add a great call to action. Most companies just need a good marketing company to hold their hand through the process. It also helps that marketing companies are far enough removed from the day to day action to objectively judge what will work and what won’t. What’s delusional, etc.
FINDING THE BEST BLOG TOPICS: BE SPECIFIC
Prospects will find your blog articles as they search to find specific answers to specific problems they are facing. You must put yourself in the shoes of your potential clients and think about what they will be looking for. The blog article we talked about before was “Getting Leads From Your Online Efforts Depend Upon These 5 Key Pieces Of The Internet Marketing Puzzle…” It wasn’t “Marketing Strategies for Companies” because that would have stunk! From our title you can see it’s about getting leads. It’s about showing it’s as easy as 5 steps. It’s about internet marketing. We specifically wanted to find people who have created a website but aren’t getting leads. We wanted to pull in search results for “internet marketing” but we also wanted to let potential readers know that internet marketing involves 5 core things, not just your website or social media, or advertising. We wanted to let them know that Internet Marketing can feel like an unsolvable puzzle but we’ve narrowed it down to 5 core pieces to make it manageable.
Topic Tips…
- Know who you want to talk to
- Know what problems they are having
- Create a title that will get them to read your article
- Follow through on real education. NO SELLING!!!!!
BLOGS BECOME FUEL FOR YOUR MARKETING MACHINE
Once companies start focusing their efforts on their blog, they then use their blogs in email marketing, on their social media, and in their lead generation campaigns. It just becomes the way they do business. You teach prospects what they should know, then those prospects usually hire their teachers! An effective blog is a key to increasing revenue, keeping overhead down, and increasing your profits.
THERE ARE STILL GOOD REASONS AND SITUATIONS TO USE GOOGLE ADS!
Once you have established your Internet Presence and you are going for the more non-reachable fruit, Google Ads can be a great strategy. With the right budget, Google Ads and Social Media Advertising / Retargeting will increase the results of both your ads and your Internet Presence. Just make sure you have a professional to manage your advertising program or you will be wasting money due to your inexperience. The small management fee is worth it every time. This is all a professional ad manager can help you…
- Increase Your Conversions – The reason you are advertising is to increase your sales/leads and we can help you do just that
- Decreasing Your Cost Per Click – We will review your current campaign and find ways for you to pay less per click
- Increase Your Click Through Rate (CTR) – Low CTR’s are due to incorrect targeting, poorly written ads, and irrelevant ads
- Increase Your Quality Score – We analyse your campaign to find why your QS is so low for certain keywords and have ways to increase them
- Decrease Your Cost Per Conversion – One of our main goals is for you to pay less for each sale/lead over time
Our Internet Presence Package is a Combination of Marketing Strategies that will help your company to teach and communicate better with its prospects and customers. Our Search/Social Advertising Services make sure you are getting the best ROI on your ad spend.
Contact us (859-904-8035) today to get started!
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ABOUT MAIN STREET MARKETING
Since 2006, Main Street Marketing has been creating Internet Presence Solutions for small businesses mainly in the Cincinnati – Northern Kentucky area. Main Street Marketing uses internet marketing, search engine optimization, social media, lead generation, and video to create a true Internet Presence for its clients. When integrated correctly, this core group of services provide results together that none of the services could provide on their own or in phases.
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