Tips for Using Video In Your Website, Social Media, and Email Marketing to Generate, Nurture, and Close Leads

Video marketing works best when you show the right video to the right person at the right time. To do this you need to know when a lead is kicking the tires and when they are interested. You have to develop strategy that lays out when you should send specific leads specific videos to get them closer … [Read more...]

What’s The Best Way To Reach Executives? 75% of Them Watch Work Related Videos Each Week!

Videos cut through the digital noise of the internet by requiring a viewer's full attention. In a minute, sometimes less, a video can convey a message that will take paragraphs and paragraphs to explain. Content marketing began with text blog posts but will now morph into text blog posts with video … [Read more...]

The Best Ways to Use Web Videos and Why You Need a Marketer and Not Video Technician To Produce Them

When you think of corporate videos, do you think about very creative and entertaining videos? We bet not! Those boring old style profile and testimonial videos are yesterdays news and not the way you want your company to use it's video budget for the the future. The best way to use web video today … [Read more...]

Why Businesses Who Rely on Word of Mouth Marketing Still Need Blogs and Social Media To Get Past the Exploration Phase

Word of mouth marketing is still a small business' number 1 way to generate more business. Referrals from current customers and warm leads from your strategic partners will still be the way most relationships start. Now put yourself in your prospects shoes for a minute. Someone just told you about a … [Read more...]

Social Media, Internet Marketing, and Explainer Videos Create Magic Together!

Explainer videos are short online videos that explain your company‚Äôs product or service. These videos explain, in about a 1 minute, what the major benefit of your product or service is. Basically focusing on the "what's in it for them" part of your normal drawn out sales presentation. It … [Read more...]

Bad Websites and Poor Social Media Efforts are Silent Killers for Small Businesses

We tell our customers that networking, a business card, and internet marketing should be their top priorities to grow their businesses and that all other forms of marketing are luxuries. Luxuries that can produce results, but luxuries none the less. After you meet a prospect at a networking event, … [Read more...]