Web-logs (or “blogs) are unique communication vehicles for your business, particularly for branding, relationship marketing and traffic building. You’re an expert at what you do and there is no better way than a blog to show it.
You must rate your marketing activities by return on investment to figure where to put your time and money to best use. If you spend $2,000 on adwords and their management each month, the average spend for small businesses who see decent results, and it brings in $4,000 in month then it’s easy to say you made money. But the real question is… could you have made more money and when can you stop paying the advertising fees. The answers are yes you could have made more money by using a less expensive form of marketing and no the advertising fees will never go away. Effective blogging gets you out of this trap and lets you make more money by using articles that generate business over and over again for no new investment.
Not getting found online can break a business in this day and age. Optimizing your website and social media channels are the way you get found online. The way you optimize your website and social media channels is to provide educational content to those in need of it. This content needs to be in many forms (blogs, audio, video, etc.) and integrated through social media with the intention to convert into customers those who are reading the content. With that said, anybody who tells you that SEO is dead is just “Loony Tunes.”
If your company is like most companies, the answer is a resounding NO! or the truth is that you could do a better job. Explaining what it is that you do is the essence of what marketing is and should be. The best marketing is about great teaching and communication.
As social media because more noisy, frustrating, and expensive, businesses will start concentrating on their owned digital assets more. Businesses don’t own their space on social media channels and some have found this out the hard way as organic access to the feeds slowing disappears. The website and the blog become the library for a company’s owned content and distribution of that content will more and more be driven by email and niche social media channels and groups/communities inside the larger social media channels.