In the realm of local search engine optimization (SEO), one of the most significant challenges businesses face is Google’s proximity bias. This phenomenon can dramatically affect how local businesses rank in search results, particularly when users are searching for services or products nearby. Understanding this bias is crucial for any local business aiming to enhance […]
The landscape of search is undergoing a seismic shift. Now the majority of online searches will be answered directly by AI – whether through Google’s AI Overviews, ChatGPT, Etc. – before a user ever clicks through to a website. If AI provides the answer instantly, how do you ensure your content is the one it […]
In the last year or so, we at Main Street Marketing have been shouting from the rooftops that Video is the key to lead generation. Now the Search Engine Land, a go to website for SEO agencies, agrees. The world the SEO world changed in 2025 when Google started using AI, YouTube Videos, and other […]
In the competitive landscape of the construction industry, generating a consistent stream of leads is crucial for sustaining and growing your business. With the rise of digital marketing, construction companies have a plethora of strategies at their disposal to attract potential clients. This article explores the most effective methods for construction companies to enhance their […]
In the rapidly evolving landscape of digital marketing, businesses are constantly seeking effective strategies to enhance their visibility and engagement. While traditional SEO has long been the cornerstone of online marketing, the rise of platforms like YouTube presents a compelling alternative. We believe in leveraging YouTube as one of your primary marketing tools to drive […]
In this episode of the Small Business Breakthrough Series, Mountain Freedom Coaching spotlighted Dan Hahn, owner of Main Street Marketing. Specializing in organic content marketing, Dan offers services ranging from website and SEO to social media, email, and video marketing. Discover the comprehensive strategies that set Dan apart in the industry, his insights on overcoming […]
The landscape of search engine optimization (SEO) is undergoing a seismic shift as artificial intelligence (AI) takes center stage in Google’s search results. With the introduction of AI-generated overviews appearing prominently on the first page, businesses and marketers must adapt their strategies to remain visible and relevant. This article explores the transformative impact of AI […]
Word of mouth marketing is still a small business’ number 1 way to generate more business. Referrals from current customers and warm leads from your strategic partners will still be the way most relationships start. Now put yourself in your prospects shoes for a minute. Someone just told you about a company and how they can help you. What will you do? You will check them out online if you’re like 9 out of 10 people! Probably 10 of out 10 in 5 more years.
The digital world can be overwhelming. Billions of people are online every day, but how do you find and reach your specific target audience? This can be especially difficult in the competitive world of healthcare marketing. Inbound marketing in the healthcare sector makes it possible to enhance the relationship with the consumer. What Is Inbound […]
Digital marketing is a great way for small businesses to increase their visibility and gain new customers. 1/3 of customers (usually younger people) find new brands on social media. Google data shows that 49% of consumers search for new products using the search engine. It is not surprising that social networks and business websites are […]