As social media because more noisy, frustrating, and expensive, businesses will start concentrating on their owned digital assets more. Businesses don’t own their space on social media channels and some have found this out the hard way as organic access to the feeds slowing disappears. The website and the blog become the library for a company’s owned content and distribution of that content will more and more be driven by email and niche social media channels and groups/communities inside the larger social media channels.
Most small businesses we talk to just don’t have websites that convert. Some of them are pretty but pretty doesn’t pay the bills. Website leads all start with traffic because you have to have the traffic to convert the prospects into leads.
You must rate your marketing activities by return on investment to figure where to put your time and money to best use. If you spend $2,000 on Google Ads and their management each month and it brings in $3,000 in month then it’s easy to say you made money. But the real questions are… could […]
Not getting found online can break a business in this day and age. Optimizing your website and social media channels are the way you get found online. The way you optimize your website and social media channels is to provide educational content to those in need of it. This content needs to be in many forms (blogs, audio, video, etc.) and integrated through social media with the intention to convert into customers those who are reading the content. With that said, anybody who tells you that SEO is dead is just “Loony Tunes.”