We tell our customers that networking, a business card, and internet marketing should be their top priorities to grow their businesses and that all other forms of marketing are luxuries. Luxuries that can produce results, but luxuries none the less. After you meet a prospect at a networking event, the first thing they are going to do is check you out on LinkedIn and then check out your company’s website.
CINCINNATIMain Street Marketing
Content Marketing is now required to provide ground cover for your sales team. Decision makers are requiring it and will feel that sales people without are just “winging it.” Content creation doesn’t need to be complicated to meet the needs of your sales team. You have a ton of little facts and reasons why businesses should do business with you.
Inactive – You have a contact but for some reason so far they’ve not responded to your marketing. Aware – Prospects have seen your enewsletters, eblasts, website, blog posts, social media activity, or something else in a consistent fashion. It usually takes 7-10 marketing touches to get someone’s attention.