Web-logs (or “blogs) are unique communication vehicles for your business, particularly for branding, relationship marketing and traffic building. You’re an expert at what you do and there is no better way than a blog to show it.
As social media because more noisy, frustrating, and expensive, businesses will start concentrating on their owned digital assets more. Businesses don’t own their space on social media channels and some have found this out the hard way as organic access to the feeds slowing disappears. The website and the blog become the library for a company’s owned content and distribution of that content will more and more be driven by email and niche social media channels and groups/communities inside the larger social media channels.