No business operates without financial constraints but there are some ways to keep your marketing costs low and still generate leads.

SOLUTION… Use organic marketing and search engine optimization to generate leads.

While it may take longer than online advertising to bear fruit, good content delivers traffic to your website and converts visitors into customers.

No matter how great you are at selling your products or services, you can’t get anywhere if you don’t have leads. To get leads from your marketing efforts, you must share content that piques the interest of potential buyers in your target market. It’s essential to research what potential buyers in your target market need to solve their problems and create content showing them how you solve their problems.

SOLUTION… Create blogs, videos, and featured work posts that highlight topics that interest your target market.

Content that is full of helpful and valuable information can be a great source of website traffic and leads. If you also have the budget for online advertising you can use it to accelerate the amount of traffic to your website and its content.

If you’re speaking to everyone, you’re talking to no one. While small business owners want to target anyone and everyone who may be interested in their product or service, they’re missing out on a significant opportunity to personalize messaging based on their buyer personas. Targeting too large of an audience dilutes your message and provides poor leads.

SOLUTION… Know the audience you want to target.

Building customer personas and figuring out how these people think and talk about your niche is ideal for generating the best leads for your sales pipeline. Once you identify your target audience and buyer personas, feed all that information into your marketing materials so you can speak to your prospects about their pain points from their perspective.

Too many small businesses feel that branding is something only big organizations can do. But every brand, no matter how big or small, should have a consistent brand known by potential buyers in their target market. Branding your small business enables potential customers to further connect with your company and drives loyalty.

SOLUTION… Use social media to drive brand awareness and focus on local search engine optimization.

Blogs, featured work posts, videos, and graphics shared on social media will brand your business. Google business profile optimization, good and consistent online reviews, and Google business profile posts are a great way to get found in local searches.