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Email Marketing / Lead Generation

Monthly Enewsletters, Triggered Lead Generation Campaigns, and Eblasts

Email Marketing / Lead Generation

Converting Prospects Into Customers Quicker and More Often
Included with the…

Why Email Marketing Is So Important

Email marketing campaigns, eblasts, and enewsletters can provide the right message to the right person at the right time. Your potential customers will feel like they know you, like you, and trust you before they ever meet you! Our goal is to ensure that your salespeople have the tools to create interest and nurture that interest all the way through your sales cycle.

  • Good Content Supports Consensus Buying – According to Demand Gen Report up to 95% of purchases are directly influenced by content. Presentations, case studies, eBooks, and other sales content and sales tools are a key part of the decision process as they are shared with the members of the decision committee.
  • Good Content Can Build Trust – According to a Forrester’s Report, 61% of salespeople add no value to the sales process, according to enterprise buyers. People buy from who they have a relationship with and content can build those relationships over time.
  • Good Content, Process, and Delivery Make Salespeople More Efficient – Sales people who don’t have content created for them and don’t have a process or a delivery system will spend time their valuable time looking for, creating, or customizing content to share. Sales people with good content, a good process, and a good content delivery system will be able to work with more prospects than a salesperson without them.
  • Good Content Measurement Shows Best Practices – You can determine what that best practices are for using content and messaging through measurement.

Monthly Enewsletters

We will send a monthly e-newsletter to all your contacts sharing your latest featured work and blog each month.

An enewsletter is an electronic newsletter that is sent via email to a list of subscribers. It typically contains news, updates, and promotions related to the business or organization.

Reach a Wider Audience

We can easily send an enewsletter full of your latest featured work posts and blogs to a large number of past customers, referral partners, and future prospects. You Enewsletters showcase your expertise and establish your company as an industry leader.

Learn Who Is Interested

By using email marketing software, you can track the open rates, click-through rates, and conversions of your enewsletters. This allows you to measure the effectiveness of your campaigns and to make adjustments as needed.

Triggered Lead Generation Campaigns

Automated email campaigns based on what your prospects request from your website and click on in your email marketing.

You will be able to send specific product, service, or niche email campaigns to specific contacts triggered by their behavior within the campaign or initiated by your sales team.

Increase Engagement and Conversions

Triggered automated email campaigns are a powerful tool in any marketer’s arsenal, helping you to educate your prospects about how you can help them and prove that you have helped others just like them.

Nurture Leads and Build Stronger Relationships

By sending a welcome email to new subscribers or a thank you email after a purchase, businesses can make customers feel valued and appreciated. This fosters trust and loyalty, leading to long-term customer relationships.

Eblasts

Eblasts offer advantages for businesses including cost-effectiveness, reach, customization, relationship building, and data insights.

Eblasts are a cost-effective and impactful way for businesses to communicate with their audience and achieve their marketing goals.

Reach a Large Audience Quickly and Efficiently

With just a few clicks, you can send out targeted messages to your email subscribers, ensuring that your content is seen by those who are most likely to be interested.

Make Data Driven Decisions

Eblasts allow for easy tracking and analytics, providing valuable insights into the success of a campaign.

CONTACT US (859-904-8035) TODAY TO GET STARTED!

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