Email Marketing Lead Generation
Monthly Enewsletters, Triggered Lead Generation Campaigns, and EblastsEmail Marketing / Lead Generation
Converting Prospects Into Customers Quicker and More Often
Included with the…
Email marketing campaigns, eblasts, and enewsletters can provide the right message to the right person at the right time. Your potential customers will feel like they know you, like you, and trust you before they ever meet you! Our goal is to ensure that your salespeople have the tools to create interest and nurture that interest all the way through your sales cycle.
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Good content sent in enewsletters and through email lead generation campaigns turn prospects into clients. According to a Demand Gen Report up to 95% of purchases are directly influenced by content. The sharing of blogs, featured work posts, videos, and other sales content are a key part of the decision process as they are shared with the members of the decision committee. Sharing good content to prospects builds their trust in your services and solutions. Sales people with good content, a good process, and a good content delivery system can work with more prospects and close more sales.
Our Email Marketing Services Include...
Monthly Enewsletters
We send enewsletters full of your latest featured work posts and blogs to your past customers, referral partners, and future prospects. Your enewsletters showcase your expertise and establish your company as an industry leader. You can track the open and click-through rates to know who is interested and where you should focus your time.
Triggered Email Campaigns
You will be able to send specific product, service, or niche email campaigns to specific contacts triggered by their behavior within the campaign or initiated by your sales team. Triggered email campaigns are a powerful tool in helping you to educate your prospects about how you can help them and prove that you have helped others just like them.
Eblasts
Eblasts are a cost-effective and impactful way for businesses to communicate with their prospects and clients new products, solutions, and promotions. Eblasts offer numerous benefits, including the ability to reach a large audience quickly, enhance customer engagement, and track performance metrics to refine marketing strategies effectively.
Example of a Email Marketing Lead Generation Campaign...
Create a Lead Magnet and Landing Page For Each Service, Solution, and Niche
Record a conversational videos between key staff members discussing a particular service, solution, or niche. Have the conversation explain the service solutions, or niche it in depth, the process, what a client can expect, and answer frequently asked questions. All in one video.
Create a landing page that would be out of the website navigation and not indexed by search engines that has the comprehensive video on top and other info about the service below. Add a form to the landing page that asks for a name and email address in exchange for them getting the lead magnet (the comprehensive video). Maybe also entice them with a small discount of some kind for certain types of purchases. There would also be a note letting them know they are also signing up for the mailing list. Also on the landing page, there would be client results posts for that particular service, solution, or niche. There would also be FAQs for that service on that landing page. And a form on next steps for how to get started. This landing page link is only given in the email campaign emails to keep it away from public access.
1st Email
The 1st email would share the landing page link but the video will be right in the email also in case they don't click. They get the email instantly after giving their name and email address in the form on the landing page.
2nd Email
Sent the next day. Share a video of you having a conversation with a happy client who used you for that particular service, solution, or niche. It will have a link to the landing page where they can learn more or get started.
3rd Email
Sent the next day. Provides the highlights from one of the blogs from the landing page. It will have a link to the landing page where they can learn more or get started.
4th Email
Share 2 client results with pictures and a couple sentences about the projects. It will also have the happy client video below from the 2nd email again. It will have a link to the landing page where they can learn more or get started.
5th Email
Sent the next day. The email will ask for the business directly. It will have a link to the landing page where they can learn more or get started.