You must rate your marketing activities by return on investment to figure where to put your time and money to best use. If you spend $2,000 on adwords and their management each month, the average spend for small businesses who see decent results, and it brings in $4,000 in month then it’s easy to say you made money. But the real question is… could you have made more money and when can you stop paying the advertising fees. The answers are yes you could have made more money by using a less expensive form of marketing and no the advertising fees will never go away. Effective blogging gets you out of this trap and lets you make more money by using articles that generate business over and over again for no new investment.