Main Street Marketing believes there are a core group online marketing services that will provide results together that none of them could provide on their own or in phases. A true internet presence will create better search engine rankings and marketing buzz for your customers. REMEMBER…”If your prospects can’t find you on the internet then you don’t exist” and “If your current customers aren’t prompted to take action, they’ll take less of it.” The following 5 Key Pieces to the Internet Marketing Puzzle, if done well, will have your company generating leads from your online efforts in 3-6 months after you implement them…
Content Creation
Content is King. Nothing works online without it. Websites, Search Engine Optimization, Social Media, and Email marketing will have no effect without it. Prospects and customers are scouring the internet looking for ways to improve their businesses and content is the way to get them interested in your products and services. Once you prove that you are a thought leader, those decision makers will keep coming back. Once the relationship is made, the sales will come. We focus on 2 main types of on-site content. The first type of content we create for you is Search Engine Optimized Posts that will get you ranking on the first couple pages of Google when specific queries are asked by your prospects. If they search and don’t find you that you are not going to get a look, an email, a call, etc. The second type of content that we create for you is Featured Work Posts. Prospects don’t what you to tell them how great you are, they want to see it. They want to see before and afters pics and videos. They want to see good reviews for those specific jobs. They want to know how you helped your customers. THEY WANT PROOF! If you don’t show it, they will move on to the next company with a website who does show it.
Search Engine Optimization
Your website needs to be a storage place for all your content, easily searched, and smartly categorized. The content on your site also needs to be easily integrated with your social media pages and profiles. The content on your website needs to be optimized for search engines. You need a combination of search engine optimized posts and featured work posts on your site to educate prospects and prove that you can do what you say. On top of this you need good on-page search engine optimization and the right types of web pages that represent all your services, niches, and service areas. If you prove to Google that you a good place to send their customers, your business will increase.
Social Media
Social Media allows you to communicate to your prospects and customers just like email but it has two very important attributes that email marketing does not. Social media allows for a two way conversation with your prospects and customers. It also allows you to have your messages spread viraly to people who are liking, following or connecting with you on social media. You share your message with them and they can share the message with their networks and on and on. All of your search engine optimized posts and featured work posts should be shared on Facebook, Instagram, LinkedIn, Twitter, and more on an ongoing basis. Other social media only posts must be shared to boost your brand, get interaction for those connected with you, and increase your reach through shares and more.
Lead Generation / Lead Nurturing
Lead Generation and Lead Nurturing comes into play when people start showing up to read the content on your website. They come to your website through search engines, email marketing, and social media updates. Through offers, web forms, and analytics you can see who is interested in your content. When a prospect or customer shows interest in a specific topic and takes some kind of action you can have a triggered email sent to them to help push them through the sales funnel. It’s always about getting the right message to the right people at the right time! You can also communicate and brand your company to your prospects and customers through monthly enewsletters. Monthly focused eblasts can promote the services or products customers should be thinking about for a specific month and let the know if your are running an specific promotions. If your content is good and helpful, people will stay subscribed. These email marketing efforts amplify your networking efforts and help your sales team and company spread the world to large pools of prospects and customers on a regular basis.
Online Review Management
3rd party online reviews (ie. Google, Facebook, etc.) prove you are as good as you say you are. 84% of people say they trust an online review as much as a recommendation from someone they know. Online reviews now effect your search engine optimization and some say as much as 10% of all your Local SEO efforts. They really help convert prospects into customers. The problem is that most company don’t have enough online reviews and a frustrated customer is more motivated to post a review than someone who is happy. An online reviews system will make sure you get more and better reviews, just the way Google wants it.
Many people in the marketing world provide one of these key pieces to the puzzle. It’s Main Street Marketing’s view that you need one trusted advisor to handle all 5 pieces of the internet marketing puzzle for you.
Our Internet Presence Package is a Combination of Marketing Strategies that will help your company to teach and communicate better with its prospects and customers.
Contact us (859-904-8035) today to get started!
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ABOUT MAIN STREET MARKETING
Since 2006, Main Street Marketing has been creating Internet Presence Solutions for small businesses. Main Street Marketing uses internet marketing, search engine optimization, social media, lead generation, and video to create a true Internet Presence for its clients. When integrated correctly, this core group of services provide results together that none of the services could provide on their own or in phases.
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