A Combination of Marketing Strategies that Make Your Phone Ring and Inbox Fill
Starting at $1,000 Setup (includes a website with IDX integration) + $500/month
There are a bunch of moving parts to create a great real estate internet presence. Our real estate solution includes…
- Website and Hosting
- IDX Integration and subscription included
- Basic Search Engine Optimization (SEO)
- Social Media Integration
- Lead Generation/Email Marketing (a subscription to Top Producer or other compatible CRM is needed)
Website Templates to Choose From
Choose a theme and we’ll add your logo and company colors to give your site a personal touch. Since there are so many moving parts to real estate websites, it’s best to use a template that has proven to work well with IDX Integration.
INTERNET PRESENCE PACKAGE FOR REAL ESTATE
Website+SEO+Social Media+ Lead Generation
Main Street Marketing feels that the essential components of an internet presence are your company’s website, search engine optimization (SEO), social media, and lead generation. Websites need at least one blog post added each week and these posts need to be search engine optimized, shared on all relevant social media sites, and sent as a monthly enewsletter. Lastly, lead generation email campaigns will convert prospects into customers quicker and more often.
Benefits of the Internet Presence Package…
- Getting Found Online – Using search engine optimization techniques and content marketing to show up in search results on Google when people search for the goods or services that you provide. Creating and maintaining an organized website that distributes helpful information to your prospects and makes you a contender for their business.
- Connecting with Prospects and Customers on Social Media – Creating a relationship with prospects and customers on social media. Posting educational and featured work articles that gain your prospect’s interest. Once you have their interest, then you need to educate them about your company and its products and services.
- Lead Generation/Nurturing – Finding out who is visiting your website and what content they are viewing through the use of online technology. Moving those prospects through your sales process using lead generation/nurturing email campaigns. Getting more closed business and referrals by providing prospects, customers, and partners helpful advice and proof that you can solve their problems.
Includes A Website
We design websites that are attractive, functional, and user-friendly. Our websites are built on the WordPress Platform and we make sure that your website is the hub of all your marketing activity.
Your business changes regularly and your website needs to be updated in a timely fashion when it does. The search engines can’t find your new products or services if they aren’t on your site!
Main Street Marketing’s hosting partner has 1,000+ hosting accounts, allowing our customers to receive priority support if anything goes wrong. Also, WordPress sites require software updates to be made almost weekly to keep everything working and in good order and that’s included. Daily backups and hacking recovery are included also.
Websites are hosted through Main Street Marketing’s strategic hosting partner. Hosting includes unlimited disc space and bandwidth.
Professional email, online storage, shared calendars, video meetings and more. Google Apps is built for business and designed for teams. If you want to keep your current email/intranet setup, that is fine also. Google charges $5 per user per month to use the Google Apps platform (paid directly to Google).
Your website traffic information will be available through Google Analytics so you can see how visitors are interacting with your website.
Includes Search Engine Optimization (SEO)
Basic Search Engine Optimization (SEO) for all on-page titles, keywords, and content.
Search engine results are driven by the content you post to your site. Blog posts need to be relevant to your potential prospects and need to be updated often for your company to rank high with search engines.
We will edit up to 1 batch of raw video footage, supplied by you, each month. We will create videos from the raw video footage to be used in your email marketing, blogs, and website. All videos created will be fully SEO optimized.
Google rewards those who keep things clean and organized, so we work to make sure everything is kept under one Google account/email address. This allows us to fuse all the tools, listings, and pages needed to provide a successful SEO campaign. By optimizing your Google+ listing(s) and onsite SEO in a methodical way, we can really move the needle and see quick local SEO results.
Google and customers love reviews. Google sees reviews as a big ranking factor and a study by the Local Consumer Review Survey states that up to 72% of consumers trusted online reviews as much as personal recommendations. We have a comprehensive review system for your website, social media, and email marketing that makes it easy for your customers to give you reviews.
Includes Social Media
Your social media sites need to be branded the same as your website and the content needs to be consistent throughout. Social media companies change their designs on a whim. We can roll with the changes and update your social media sites continually; so that your company looks it’s best for prospects that are researching you online.
All posts to the website will automatically post to your Facebook business page, Google+ business page, LinkedIn business page, LinkedIn profile, and Twitter profile. Facebook is the largest social media network on earth, so you need a presence there no matter what. LinkedIn is the choice of business leaders and professionals and a common first research stop for potential prospects. Google+ is integrated throughout all of Google’s applications and services and is very important for both desktop and local search engine results. Twitter is a must have just for its real-time search engine results.
Overtime, posts added to social media sites will show lower on your page and the potential for prospects to see those posts will decrease greatly. We repurpose your best posts to be sent back to social media again to gain more interest. This will give your prospects the feeling that you are everywhere and posting content constantly.
Includes Lead Generation
To take advantage of your customers and potential prospects you need a customer relationship management (CRM) system. You need to get all of your contacts out of spreadsheets, where they grow dust and aren’t visible to other key members of your sales force. Each contact needs to be segmented by their interests and niches. Then the marketing automation workflows and triggers set up for you in your email marketing will sift through your contacts to find which of them are truly interested in your products and services.
Offering premium content like whitepapers, ebooks, guides, or webinars in exchange for a website visitor’s name and email address is a great way to qualify who is a true lead and who is not. The premium content is created to solve problems for potential customers. You will need to know the different types of customer personas that buy your products or services and create premium content for each one. Call to actions buttons placed in the right spots on posts and pages of your website will be key to separating those who are really interested in your products and services from the “tire kickers.” The type of premium content selected will decide if the follow-up will be via email, text, or phone call. Different types of niche content will require different type of niche responses.
Lead generation and lead nurturing email campaigns are the most important part of online marketing. Over time we create an email campaign for almost every target market and niche to be able to move potential prospects through your sales funnel more quickly. If you meet a potential prospect from a particular niche, wouldn’t you like to be able to send them an email campaign explaining your company, the specific products or services that interest them, and specific case studies that show them where you have helped other people just like them? Your customer relationship management system combined with our marketing automation system will establish drip campaigns that are automatically sent to your leads based on their interests.
Enewsletters are sent monthly to everybody in your database and contain the articles, case studies, and news from your blog. Enewsletters are a great way to get your name in front of your prospects and customers each month so they don’t forget you! Your customer relationship management system in combination with your marketing automation system will establish drip campaigns that are automatically sent to prospects that click on particular articles from the enewsletter.
Advanced Search Engine Optimization (SEO)
A full audit of your website’s SEO and an analysis of the search engine competition for the client’s keywords.
Contact us (859-904-8035) today to get started!