Internet Presence Package

Main Street Marketing has a core group of services that create a true Internet Presence for its clients. The following services, when integrated correctly, provide results together that none of the services could provide when used separately or in phases.

Internet Presence Packages starting around $1,500-$2,000 each quarter

Internet Marketing

Internet Marketing is a combination of Website Marketing, Search Engine Optimization, and Social Media Marketing that allows your target market to find your company online and have two way conversations about your products or services.

>> Internet Marketing Details
Website Design

Main Street Marketing is committed to designing web sites that are attractive, functional, and user-friendly. We make sure that your website is the hub of all your activity online and represents the full spectrum of your products and services in one cohesive package. Our websites are built on the WordPress Platform.

Search Engine Optimization

We create sites that are useful to visitors and friendly to search engines. Most web design firms have talented designers, but lack the search engine expertise and business sense that Main Street Marketing can provide.

Social Media

You can buy attention by advertising, beg for attention from the media using public relations, bother people one at a time using sales tactics, or you can earn attention using social media. People listen more to their networks and not as much to company sponsored messaging; so find a place where your customers are networking online and use Social Media to EARN their attention and later their business.

Internet Marketing Deliverables
  • Unlimited website updates and postings
  • Create/monitor organic SEO
  • Web traffic analytics
  • Full integration with all other marketing channels
  • Create/update/monitor all social media properties (Facebook, LinkedIn, Twitter, YouTube, Etc.)
  • Blog-like posts on your website
  • Weekly updates to all social networks
  • Internet Marketing strategy

Relationship Marketing

Relationship marketing is essential to finding new prospects and keeping in touch with current customers. Its main goal is to move both prospects and customers through the sales funnel at a steady pace. Main Street Marketing helps you get organized, increase your follow-up percentage, collaborate with your team, and stay in touch with prospects and customers.

>> Relationship Marketing Details
Get Organized

Using Customer Relationship Management (CRM) Software that is included with the Internet Presence Package, Main Street Marketing helps you organize contacts, tasks, and projects. The CRM software will allow you to centralize your data, search it, sort it, segment it, and access it from anywhere.

Follow-Up

You and your key employees will be prompted for next steps after the completion of each task and be reminded to follow through. Administrative tools allow you to check progress company-wide on opportunities and projects. You will be able to record notes and track histories for all your contacts. Following-up becomes a process instead of just a good intention.

Collaborate

Share data with your team and partners. Create unlimited user logins, send/receive referrals, manage channel partners, and more...

Stay In Touch

Stay connected using targeted email, postcards, and text message campaigns. This all-in-one relationship management solution allows your company to manage leads, sales activity, and marketing communication in on spot.

Relationship Marketing Deliverables
  • Customer relationship management (CRM) software (Powered by www.AddressTwo.com)
  • Contact management and segmentation
  • Training, support, and maintenance
  • Unlimited triggered email, postcard, and text campaigns
  • Unlimited ad hoc eblasts
  • Surveys
  • Website and social media integration
  • Relationship Marketing strategy

Content Marketing

Content is key and is always going to be! Content is what separates Main Street Marketing from most graphic designers who create websites. With your input and approval, we create and integrate content within your website, your social media properties, and email, postcard, and text message campaigns.

>> Content Marketing Details
Content Marketing Deliverables
  • Three (3) articles created from scratch per month.
  • Unlimited announcements created per month sourced from raw news and updates supplied by clients.
  • Monthly E-Newsletter
  • Thirty (30) teaser updates per month across Twitter, Facebook and LinkedIn (1/2 would be teasers to past articles form the library and 1/2 would be conversation starters)

A Phased Roll-out Plan

Main Street Marketing rolls out your marketing plan in phases.  We first ESTABLISH your internet presence, then we ATTRACT & CONVERT prospects into customers, and lastly we MANAGE your customer relationships. 

>> Phased Rollout Plan Details
Phase One (Month 1 & 2) – Establish
  • Create a new informational website (using the WordPress platform)
  • Create/Improve social media pages (Facebook, Google+, Twitter, and LinkedIn)
  • Integrate all website/post feeds to automatically update to related social media sites
  • Develop a customer database segmentation strategy
  • Import contacts into CRM software based on database segmentation strategy
  • Train key personnel to use the CRM' (tasks, history, and contact management)
Phase Two (Month 3) – Attract and Convert
  • Create multiple triggered email campaigns based on specific service/product offerings
  • Create an email templates and begin sending monthly e-newsletters and e-blasts
  • Create three (3) thought leadership articles from scratch per month
  • Create unlimited news items based on raw materials provided by the client
  • Internal Search Engine Optimization (SEO)
  • Create Post Card Campaigns (if desired)
  • Create Text Message Campaigns (if desired)
Phase Three (All months after) – Convert and Manage
  • Improve all marketing channels to make sure they reflect the current and future offerings
  • Work closely with key marketing and salespeople to improve all marketing messages
  • Focus on creating great content (news, articles, video, lead bait, etc.) that will help the website be found by SEO, initiate conversations and action via social media, and draw traffic to the website via e-mail marketing
  • External SEO
  • Create thirty (30) teaser updates per month to be distributed to relevant social media properties
  • Build upon success by incorporating additional enhancements such as public relations, video marketing, etc.