LinkedIn Tips For Better Lead Generation

Increase Your Visibility and Connectability One account only. Don’t confuse those looking for you. Make sure your profile is filled out completely. You never know what will prompt someone to make contact or what they will be using for search terms.Connect to everyone you “know.” A … [Read more...]

Should You Start a Blog?

Web-logs (or “blogs) are unique communication vehicles for your business, particularly for branding, relationship marketing and traffic building. You're an expert at what you do and there is no better way than a blog to show it.The Benefits of a creating and maintaining a blog:Increased traffic to … [Read more...]

Finding Social Media “FANS”

Getting your social media strategy in line matters to the future growth of your business whether you like it or not. In most cases if you don’t like it; you don’t understand it. Social media is the first tool for marketing and public relations that allows you to create close, credible, and … [Read more...]

Why Should Your "Small Business" Use Social Media?

Three reasons to use social media1. Marketing/PR2. Market research3. Customer serviceSocial Media for business is all about connection and interaction with your customers. Lean heavy toward supplying information and stay away, far away, from overt sales speak. But know this...or don't bother...it's … [Read more...]

What comprises a good logo?

In my line of work, I see some really bad logos and some small business owners who just love them. When you call them out, they look at you like you are calling their baby ugly and the uncomfortable truth is that you really ARE! You hope that they remember that they called you for help and your … [Read more...]

Demystifying the world of ad networks – iMediaConnection.com

"This is the best artilce that I've seen explaining what Ad Networks are!"Still confused about ad networks? Use this guide to understand the different types and how to achieve maximum ROI.View >> … [Read more...]

Now that you have a Blog, how are you going to get people to read it? LINK BUILDING is your Answer.

When developing a successful link-building strategy you need to be social. Use the same behavior online that would be successful offline at a business networking event or at a social mixer. Find out who is in the room (blogosphere), introduce yourself, and participate in the conversation by helping … [Read more...]

Social Media Marketing; A Vital Part of Your Marketing Mix

LinkedIn, FaceBook, YouTube, Flickr, Twitter, and on and on. Too many articles that I see about social media, deal with the minutia of each social networking platform and never show the big picture. This post is about social media strategy, not tactics, in hopes that it will show late adopters why … [Read more...]

Email Marketing 101

Email campaigns, Ezines, and Enewsletters are an essential element of a successful marketing strategy. It's your way to introduce new products and services; announce staff changes, upcoming events and awards; and communicate anything your prospects and customers might find interesting. So how do you … [Read more...]