Lead Generation for Small Businesses: How to Use Email Marketing Automation to Generate Leads

Automated emails deliver information to your customers right when they need it using their actions as a basis for what to send. These actions are laid out in workflows that operate on conditional logic: If A happens, then B will happen. This means that when you're setting up your workflow, you're … [Read more...]

Marketing and Sales Automation: What It Is and Why Your Company Needs It!

Facts About How Prospects Are Making Buying Decisions 25% of your buyers are now educating themselves online and calling the sales representative to place an order (Sirius ‐2012) Your typical buyer consumes 12 pieces of content prior to purchase (Forrester ‐2011) 80% of leads … [Read more...]