Attraction content lives on platforms you don’t own like YouTube and Social Media. This content serves to help new people discover you and deepen relationships with existing viewers.

We Focus on YouTube

YouTube has a built-in mechanism for getting your content in front of the right audience. It works exceptionally well with a search-based video strategy. YouTube viewers are actively searching for solutions to problems, not passively scrolling. YouTube's algorithm promotes your other videos to viewers who’ve watched one.

We Also Use Social Media

The videos we create for YouTube will allow different lengths of video to be used on all your social media.

Conversion content lives on your website and moves potential clients from “80% sold” to making a purchase.

When attraction content has done its job well, conversion content doesn’t need to work as hard. This content includes landing pages such as service landing pages, booking pages, and lead magnet pages.

Three Keys to Effective Conversion Content

• A crystal-clear value proposition that communicates what you do in seconds
• Single-purpose landing pages with one clear call-to-action
• Proof through testimonials, client results posts, and happy client videos.

Conversion Content Goals

• Book a meeting through appointment software
• Get an email address in exchange for a lead magnet so you can nurture prospects with emails.

Often overlooked, email marketing delivers remarkable ROI - approximately $36-$40 for every dollar spent (a 3,600% return)

The power of email comes from having direct access to your audience without algorithm interference. It typically takes around 11 touchpoints for a lead to convert, and email helps create these touchpoints consistently and automatically.

Two Types of Email Content

• Weekly nurture emails: Simple messages sharing your latest content without selling
• Sales emails: Less frequent messages (monthly or just for promotions) that convert interested subscribers into paying clients