Lead Generation
Using Lead Magnets, Lead Campaigns, & Landing PagesThe Right Content For the Right Prospects at the Right Time
Included with the…
Using various marketing strategies such as content marketing, email campaigns, social media outreach, and more to collect prospect contact information with the ultimate goal to convert them into paying customers. By focusing on lead generation, we can build you a pipeline of potential clients, nurture relationships with them, and ultimately drive sales and revenue. It is a fundamental aspect of marketing and sales efforts for businesses across industries, serving as the initial step towards building a loyal customer base.
CONTACT US (954-228-5812) TODAY TO GET STARTED!
Online lead generation is a crucial strategy for your business, allowing you to attract potential customers and convert them into loyal clients. By utilizing various digital marketing techniques, such as content marketing, social media advertising, and search engine optimization, you can effectively reach your target audience where they spend most of their time—online. Creating valuable content that addresses the needs and pain points of your audience can help establish your authority and build trust.
Our Lead Generation Services Include...
Lead Magnet
Lead magnets are powerful tools that you can use to attract potential customers and grow your email list. By offering a valuable piece of content for free in exchange for contact information, you create an opportunity to engage with prospects. Your lead magnet should address a specific pain point or desire of your target market with prominently displayed call-to-actions.
Triggered Email Campaigns
You will be able to send specific product, service, or niche email campaigns to specific contacts triggered by their behavior within the campaign or initiated by your sales team. Triggered email campaigns are a powerful tool in helping you to educate your prospects about how you can help them and prove that you have helped others just like them.
Landing Pages
A landing page is a standalone web page designed with a focused purpose to convert visitors into leads or customers through a specific call to action, typically removing navigation menus and distractions to maximize conversion rates. Effective landing pages feature compelling headlines, concise copy highlighting benefits, engaging visuals, social proof elements.
Example of a Lead Generation Campaign...
Create a Lead Magnet and Landing Page For Each Service, Solution, and Niche
Record a conversational videos between key staff members discussing a particular service, solution, or niche. Have the conversation explain the service solutions, or niche it in depth, the process, what a client can expect, and answer frequently asked questions. All in one video.
Create a landing page that would be out of the website navigation and not indexed by search engines that has the comprehensive video on top and other info about the service below. Add a form to the landing page that asks for a name and email address in exchange for them getting the lead magnet (the comprehensive video). Maybe also entice them with a small discount of some kind for certain types of purchases. There would also be a note letting them know they are also signing up for the mailing list. Also on the landing page, there would be client results posts for that particular service, solution, or niche. There would also be FAQs for that service on that landing page. And a form on next steps for how to get started. This landing page link is only given in the email campaign emails to keep it away from public access.
1st Email
The 1st email would share the landing page link but the video will be right in the email also in case they don't click. They get the email instantly after giving their name and email address in the form on the landing page.
2nd Email
Sent the next day after the 1st email. Sharing a video of you having a conversation with a happy client who used you for that particular service, solution, or niche. It will have a link to the landing page where they can learn more or get started.
3rd Email
Sent the next day after the 2nd email. Providing the highlights from one of the blogs from the landing page. It will have a link to the landing page where they can learn more or get started.
4th Email
Sent the next day after the 3rd email. Sharing 2 client results with pictures and a couple sentences about the projects. It will also have the happy client video below from the 2nd email again. It will have a link to the landing page where they can learn more or get started.
5th Email
Sent the next day after the 4th email. The email will ask for the business directly. It will have a link to the landing page where they can learn more or get started.
