FREQUENTLY ASKED QUESTIONS
Main Street MarketingGeneral FAQs
What makes your agency different from other marketing agencies?
Unlike larger agencies that serve businesses of all sizes, we exclusively focus on small business needs. We offer comprehensive marketing solutions with fixed, predictable pricing, a dedicated marketing specialist for each client, and no contracts. Our approach integrates all digital marketing channels into one cohesive strategy rather than isolated tactics.
Do you work with businesses in any industry?
Yes, we work with small businesses across various industries. Our marketing principles apply universally, though we do have particularly deep experience with service businesses such as… remodelers, landscapers, HVAC companies, lawyers, medical offices, real estate agents, remodelers, electricians, plumbers. We take the time to understand each client’s unique industry challenges, target audience, and competitive landscape.
How much should my small business spend on marketing?
Most small businesses should allocate 7-10% of their revenue to marketing. However, this varies based on your growth goals, industry competition, and business maturity. Our main online marketing package, The Internet Presence Package, falls well below those averages and is very affordable for most small businesses.
Services & Pricing FAQs
What services do you offer?
Our comprehensive digital marketing services include website design and development, search engine optimization (SEO), social media management, content marketing, email campaigns, video marketing / lead generation, local SEO, online reputation management, paid advertising, and graphic design—all managed by a single dedicated marketing specialist.
How much do your services cost?
We offer transparent, fixed-cost packages. Our Internet Presence Package is only $750/month for everything you would need to generate organic leads from your marketing efforts. Unlike many agencies with unpredictable billable hours or hidden fees, our pricing is straightforward and consistent. We’ll recommend the appropriate package based on your needs during our consultation.
Do you require long-term contracts?
No. We work on a month-to-month basis because we believe in earning your business through results. While marketing is a long-term investment that typically shows significant results after 3-6 months, you’re never locked into a contract.
Process & Results FAQs
How quickly will I see results from digital marketing?
Digital marketing is a marathon, not a sprint. While some tactics like paid advertising can generate immediate leads, organic strategies like SEO and content marketing typically take 3-6 months to show significant results. We set realistic expectations and provide monthly reporting to track progress toward your goals.
How do you measure marketing success?
We establish clear key performance indicators (KPIs) aligned with your business objectives. These typically include website traffic, lead generation, conversion rates, engagement metrics, and ultimately, return on investment. We provide transparent monthly reporting showing these metrics and our analysis.
Will I have a say in my marketing strategy?
Absolutely! While we bring expertise and recommendations, you bring invaluable industry knowledge and business vision. Our most successful client relationships involve collaborative strategy development and ongoing communication. Your dedicated marketing specialist will regularly consult with you on direction and priorities.
How much time will I need to commit to working with you?
We designed our service model with busy small business owners in mind. After an initial onboarding process (approximately 2-3 hours), most clients spend about 1-2 hours monthly reviewing results, providing feedback, and discussing strategy adjustments with their dedicated marketing specialist.
Website FAQs
Do I need a new website, or can you work with my existing one?
We’ll evaluate your current website against best practices for design, user experience, mobile responsiveness, and conversion optimization. In some cases, we can enhance your existing site, while in others, a redesign provides better long-term results. We’ll make honest recommendations based on your specific situation. A new or overhauled website is included in most of our packages.
Do you build websites on WordPress?
Yes, we primarily use WordPress for its flexibility, scalability, and user-friendly content management. However, we can also work with other platforms if you have specific requirements or preferences.
Will my website be mobile-friendly?
Absolutely. With over 60% of web traffic coming from mobile devices, we design all websites using responsive design principles, ensuring optimal viewing and interaction experiences across all device types, from desktop computers to smartphones.
SEO & Content FAQs
How long does SEO take to work?
SEO is a long-term strategy that typically shows meaningful results within 3-6 months. The timeline varies based on your website’s current authority, competition in your industry, and the scope of our SEO efforts. We provide monthly reporting to show progress in rankings, traffic, and leads.
Do you guarantee first-page Google rankings?
No reputable agency can guarantee specific rankings because search algorithms constantly evolve and consider hundreds of factors. We implement proven SEO best practices and track improvements in rankings, traffic, and lead generation, but we never make promises that would be misleading.
How often will you create new content for my business?
Content creation frequency depends on your selected package level. Typically, we produce 4-6 new pieces of content monthly (blog posts, client results posts, videos, etc.) strategically designed to address your audience’s questions and pain points while improving your search visibility. Most of the content is good to be reused up to 1 time per month on activity feed based social media platforms like Facebook and LinkedIn, so the amount of daily posts to your social media platforms quickly increases and there are always posts in your feed.
Getting Started FAQs
How do we get started working together?
The process begins with a complimentary consultation to understand your business goals, challenges, and current marketing efforts. Next, we’ll conduct a comprehensive digital audit.
What information do you need from me to begin?
We’ll need access to your existing digital assets (website, social accounts, Google Business Profile, analytics), brand guidelines if available, information about your target audience and unique selling propositions, and any existing marketing materials.
Do you offer any guarantees?
While specific outcomes can’t be guaranteed in marketing, we do guarantee our commitment to transparency, responsiveness, and implementing industry best practices. We also work month to month with no contracts which is a kind of guarantee that we are working hard every month to win your business. If you’re ever dissatisfied with our communication or effort, we’ll make it right.