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Main Street Marketing

CUSTOMER RELATIONSHIP MANAGEMENT

To take advantage of your customers and potential prospects you need a customer relationship management (CRM) system. You need to get all of your contacts out of spreadsheets, where they grow dust and aren’t visible to other key members of your sales force. Each contact needs to be segmented by their interests and niches. Then […]

ENEWSLETTERS

Enewsletters are sent monthly to everybody in your database and contain the articles, case studies, and news from your blog. Enewsletters are a great way to get your name in front of your prospects and customers each month so they don’t forget you! Your customer relationship management system in combination with your marketing automation system will establish drip […]

LEAD GENERATION/LEAD NURTURING CAMPAIGNS

Lead generation and lead nurturing email campaigns are the most important part of online marketing. Over time we create an email campaign for almost every target market and niche to be able to move potential prospects through your sales funnel more quickly. If you meet a potential prospect from a particular niche, wouldn’t you like to […]

LEAD BAIT

Offering premium content like whitepapers, ebooks, guides, or webinars in exchange for a website visitor’s name and email address is a great way to qualify who is a true lead and who is not. The premium content is created to solve problems for potential customers. You will need to know the different types of customer […]