Email Marketing
Monthly Enewsletters, Triggered Lead Generation Campaigns, and EblastsEmail Marketing / Lead Generation
Converting Prospects Into Customers Quicker and More Often
Included with the…
Email marketing campaigns, eblasts, and enewsletters can provide the right message to the right person at the right time. Your potential customers will feel like they know you, like you, and trust you before they ever meet you! Our goal is to ensure that your salespeople have the tools to create interest and nurture that interest all the way through your sales cycle.
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Good content sent in enewsletters and through email lead generation campaigns turn prospects into clients. According to a Demand Gen Report up to 95% of purchases are directly influenced by content. The sharing of blogs, featured work posts, videos, and other sales content are a key part of the decision process as they are shared with the members of the decision committee. Sharing good content to prospects builds their trust in your services and solutions. Sales people with good content, a good process, and a good content delivery system can work with more prospects and close more sales.
Our Email Marketing Services Include...
Monthly Enewsletters
We send enewsletters full of your latest featured work posts and blogs to your past customers, referral partners, and future prospects. Your enewsletters showcase your expertise and establish your company as an industry leader. You can track the open and click-through rates to know who is interested and where you should focus your time.
Triggered Email Campaigns
You will be able to send specific product, service, or niche email campaigns to specific contacts triggered by their behavior within the campaign or initiated by your sales team. Triggered email campaigns are a powerful tool in helping you to educate your prospects about how you can help them and prove that you have helped others just like them.
Eblasts
Eblasts are a cost-effective and impactful way for businesses to communicate with their prospects and clients new products, solutions, and promotions. Eblasts offer numerous benefits, including the ability to reach a large audience quickly, enhance customer engagement, and track performance metrics to refine marketing strategies effectively.
Example of a Triggered Email Campaign...
1st Email
The 1st email would share relevant content about a particular service, solution, or niche.They get the email instantly after giving their name and email address in the trigger form on the website.
2nd Email
Sent the next day after the 1st email. Sharing content that shows happy clients who used you for that particular service, solution, or niche. It will have a link to get started.
3rd Email
Sent the next day after the 2nd email. Providing some relevant blog highlights for that particular service, solution, or niche. It will have a link to get started.
4th Email
Sent the next day after the 3rd email. Sharing 2 more client results with pictures and a couple sentences about the projects. It will have a link to get started.
5th Email
Sent the next day after the 4th email. The email will ask for the business directly. It will have a link to get started.