Google Local Service Ads (LSA) Management

Helping local businesses connect directly with customers who are actively searching for services in their area

Included with the…

• Internet Presence Package
• Local Marketing Essentials Package

Google Local Service Ads are a specialized advertising platform designed to help local service businesses connect directly with customers who are actively searching for their services nearby. Unlike traditional ads where you pay per click, these ads operate on a pay-per-lead basis, meaning businesses only pay when a potential customer contacts them through the ad. This makes them highly cost-effective for service providers like plumbers, electricians, HVAC technicians, and other local professionals who want to increase visibility, build trust through Google’s verification process, and attract high-intent customers ready to book services in their area.

How LSAs Work…

Verification – Your business undergoes a verification process to earn the Google Verified badge, which reassures customers of your legitimacy.

Ad Creation – Your ad highlights your services, reviews, and business details tailored to local searches and increases the chances of a booking.

Customer Contact – When someone searches for services you offer in your area, your ad appears, and customers can contact you directly via call or message.

Pay Per Lead – Your service company will only pay for an ad when a customer contacts you. You will not be charged for clicks or impressions.

Local Service Ad Benefits…

Top Placement on Google Search – LSAs appear prominently above traditional ads and organic results, giving your business prime visibility where it matters most.

Pay Only for Qualified Leads – You’re charged only when a customer reaches out, ensuring your marketing budget is spent efficiently on real prospects.

Verified Trust Signals – Google verifies businesses through background checks, license verification, and insurance docs to build trust with customers.

Control Your Budget and Reach – Set your maximum weekly spend and target specific service areas so your ads reach the right audience without overspending.