Content – Content is King. Nothing works online without it. Websites, Search Engine Optimization, Social Media, and Email marketing will have no effect without it. Prospects and customers are scouring the internet looking for ways to improve their businesses and content is the way to get them interested in your products and services. Once you prove that you are a thought leader, those decision makers will keep coming back, sooner or later they will do business with you.
We tell our customers that networking, a business card, and internet marketing should be their top priorities to grow their businesses and that all other forms of marketing are luxuries. Luxuries that can produce results, but luxuries none the less. After you meet a prospect at a networking event, the first thing they are going to do is check you out on LinkedIn and then check out your company’s website.
I recently had a prospect tell me, “Oh, we tried blogging and it didn’t work.” What he should have told me is “We threw up a bunch of stuff on our website that our customer’s weren’t interested in and it didn’t move the needle any.”
Video marketing works best when you show the right video to the right person at the right time. To do this you need to know when a lead is kicking the tires and when they are interested. You have to develop strategy that lays out when you should send specific leads specific videos to get them closer to buying your product or service. To create this strategy you need to know the stages of sales funnel for your leads. The 3 main stages in your sales funnel are lead generation, lead nurturing, and lead acquisition. Using
Companies and people buy different today! An average decision maker does most of their buying research online long before making contact. For companies to be contacted, they had better have a good online strategy to produce and deliver the content that decision makers want during the research phase. The following four strategies are the building blocks where small businesses must focus their efforts to attract the right online leads and convert them into customers and advocates. Attracting the Right Website
Getting your social media strategy in line matters to the future growth of your business whether you like it or not. In most cases if you don’t like it; you don’t understand it.
Social media is the first tool for marketing and public relations that allows you to create close, credible, and interactive relationships with your prospects and customers.