Digital marketing is all about connecting with your audiences on the internet. One of the best ways marketers have found to communicate with their audience is through content marketing. Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This […]
Small business owners rely heavily on a loyal customer base but this does not stop many of them from seeking more customers and business growth. However, while this is the dream, business growth presents its own set of challenges and can take some time to happen. One of the most important elements to expanding your […]
How should I market my small business? Where should I start first? Should I join a referral group? Should I get a website? What about Social Media? Do Online Reviews really matter? What about Google Ads and Facebook? Should I advertise in local magazines? What about direct mail? The following explains how we think you […]
We tell our customers that networking, a business card, and internet marketing should be their top priorities to grow their businesses and that all other forms of marketing are luxuries. Luxuries that can produce results, but luxuries none the less. After you meet a prospect at a networking event, the first thing they are going to do is check you out on LinkedIn and then check out your company’s website.
Videos cut through the digital noise of the internet by requiring a viewer’s full attention. In a minute, sometimes less, a video can convey a message that will take paragraphs and paragraphs to explain. Content marketing began with text blog posts but will now morph into text blog posts with video and maybe even an infographic. The content simply has to be better since there is more competition on the internet. Those who know how to use text, video, and images together and separately are going to be those who
Word of mouth marketing is still a small business’ number 1 way to generate more business. Referrals from current customers and warm leads from your strategic partners will still be the way most relationships start. Now put yourself in your prospects shoes for a minute. Someone just told you about a company and how they can help you. What will you do? You will check them out online if you’re like 9 out of 10 people! Probably 10 of out 10 in 5 more years.
Brick and Mortar locations who have frequent repeat customers (ie. restaurants, bars, retail stores, salons, fitness centers, hotels, etc.) can use local online marketing and mobile smartphones to their advantage in ways that other companies can’t. New technology helps Brick & Mortar companies collect their customer contact information and communicate with them using software and […]
When you think of corporate videos, do you think about very creative and entertaining videos? We bet not! Those boring old style profile and testimonial videos are yesterdays news and not the way you want your company to use it’s video budget for the the future. The best way to use web video today is to focus on your customer’s problems and to keep them entertaining and educational, always showing your company’s personality in the process.
Video marketing works best when you show the right video to the right person at the right time. To do this you need to know when a lead is kicking the tires and when they are interested. You have to develop strategy that lays out when you should send specific leads specific videos to get them closer to buying your product or service. To create this strategy you need to know the stages of sales funnel for your leads. The 3 main stages in your sales funnel are lead generation, lead nurturing, and lead acquisition. Using