NEWS & TIPSMain Street Marketing
You must rate your marketing activities by return on investment to figure where to put your time and money to best use. If you spend $2,000 on Google Ads and their management each month and it brings in $3,000 in month then it’s easy to say you made money. But the...
Mobile apps were once a platform that only large corporations could afford but now they are affordable to all small businesses who want to provide better experiences and service to their current customers. Mobile apps tend to help small businesses with their current...
Getting Leads From Your Online Efforts Depend Upon These 5 Key Pieces Of The Internet Marketing Puzzle…
Content – Content is King. Nothing works online without it. Websites, Search Engine Optimization, Social Media, and Email marketing will have no effect without it. Prospects and customers are scouring the internet looking for ways to improve their businesses and content is the way to get them interested in your products and services. Once you prove that you are a thought leader, those decision makers will keep coming back, sooner or later they will do business with you.
We tell our customers that networking, a business card, and internet marketing should be their top priorities to grow their businesses and that all other forms of marketing are luxuries. Luxuries that can produce results, but luxuries none the less. After you meet a prospect at a networking event, the first thing they are going to do is check you out on LinkedIn and then check out your company’s website.
The Best Ways To Use Web Videos And Why You Need A Marketer And Not Video Technician To Produce Them
When you think of corporate videos, do you think about very creative and entertaining videos? We bet not! Those boring old style profile and testimonial videos are yesterdays news and not the way you want your company to use it’s video budget for the the future. The best way to use web video today is to focus on your customer’s problems and to keep them entertaining and educational, always showing your company’s personality in the process.
Social Proof Tips – How To Get Good 3rd Party Online Reviews By Using A Strategy, Some Tools, And Tactics…
Social media, search engines, and popular review sites allow consumer opinions to travel faster and reach further than ever before. Reviews are modern day word of mouth (eWOM) marketing posted on sites like Yelp, Google+, Angie’s List, and more. Reviews are easily seen and shareable and are probably the most important aspect of marketing for small and local businesses who don’t have large brand advertising budgets. Good reviews will affect people’s decision to buy from your business and will increase your search engine rankings.
Explainer videos are short online videos used to explain your company’s product or service. Explainer videos are extremely popular to those trying to understand a product or service in 30-90 seconds. They are also very popular with companies because they increase conversions at a crazy rate compared to normal blogs or page content. These animated explainer videos allow for unlimited creativity and allow easier edit if they need to be update for some reason.
Tips For Using Video In Your Website, Social Media, And Email Marketing To Generate, Nurture, And Close Leads
Video marketing works best when you show the right video to the right person at the right time. To do this you need to know when a lead is kicking the tires and when they are interested. You have to develop strategy that lays out when you should send specific leads specific videos to get them closer to buying your product or service. To create this strategy you need to know the stages of sales funnel for your leads. The 3 main stages in your sales funnel are lead generation, lead nurturing, and lead acquisition. Using
Small Business Lead Generation – How To Attract The Right Online Leads And Convert Them Into Customers And Advocates
Companies and people buy different today! An average decision maker does most of their buying research online long before making contact. For companies to be contacted, they had better have a good online strategy to produce and deliver the content that decision makers want during the research phase. The following four strategies are the building blocks where small businesses must focus their efforts to attract the right online leads and convert them into customers and advocates. Attracting the Right Website
Email campaigns, Ezines, and Enewsletters are an essential element of a successful marketing strategy. It’s your way to introduce new products and services; announce staff changes, upcoming events and awards; and communicate anything your prospects and customers might find interesting. So how do you get started? Your choices are below: