Offering premium content like whitepapers, ebooks, guides, or webinars in exchange for a website visitor’s name and email address is a great way to qualify who is a true lead and who is not. The premium content is created to solve problems for potential customers. You will need to know the different types of customer personas that buy your products or services and create premium content for each one. Call to actions buttons placed in the right spots on posts and pages of your website will be key to separating those who are really interested in your products and services from the “tire kickers.” The type of premium content selected will decide if the follow-up will be via email, text, or phone call. Different types of niche content will require different type of niche responses.

Category: Lead Generation