Email campaigns, Ezines, and Enewsletters are an essential element of a successful marketing strategy. It’s your way to introduce new products and services; announce staff changes, upcoming events and awards; and communicate anything your prospects and customers might find interesting. So how do you get started? Your choices are below:

Do it Yourself Email Campaigns

  • Create an email marketing plan (targeted prospects, frequency, message, etc.)
  • Install and configure email, web design, and web analytics software and learn how to use them
  • Establish how you are going to access your website to add landing pages
  • Create your own articles and announcements from scratch
  • Post articles and announcements to your website as landing pages
  • Create an email template that will work with various e-mail applications
  • Add teaser lines and images to your email to entice readers to the landing pages
  • Collect data from your website and email software using analytics software
  • Segment your email list from the data you collect to refine your messages and send targeted emails to readers who are more likely to find your content useful
  • Keep on a consistent schedule so your readers know when to expect your emails

It is Main Street Marketing’s belief that everyone should do what they do best. If you owned a meat store, would you want the butcher’s to write your eNewsletter? NO…let butchers be butchers! We at Main Street Marketing can whip up a wonderful eNewsletter but we aren’t going to be quartering a hog anytime soon because we know what we are good at.

Outsource Your Email Marketing to a Professional

  • Create an email marketing plan (targeted prospects, frequency, message, etc.)
  • Provide your Email Marketing Professional with a list of bulleted lines for articles and announcements
  • Meet with the Email Marketing Professional to go over the results of your email and plan your next steps together

Contact us (859-904-8035) today to get started!

ABOUT MAIN STREET MARKETING

Since 2006, Main Street Marketing has been creating Internet Presence Solutions for small businesses mainly in the Cincinnati – Northern Kentucky area. Main Street Marketing uses internet marketing, search engine optimization, social media, lead generation, and video to create a true Internet Presence for its clients. When integrated correctly, this core group of services provide results together that none of the services could provide on their own or in phases.
>> Learn More