In today’s digital landscape, having a well-optimized Google Business Profile (GBP) is essential for local businesses aiming to enhance their visibility and attract new customers. As search behaviors evolve and Google continuously updates its algorithms, understanding how to effectively manage and optimize your GBP is crucial. This guide will walk you through the steps necessary […]
In the realm of local search engine optimization (SEO), one of the most significant challenges businesses face is Google’s proximity bias. This phenomenon can dramatically affect how local businesses rank in search results, particularly when users are searching for services or products nearby. Understanding this bias is crucial for any local business aiming to enhance […]
Fifty percent or more of searches never leave the search engine results page these days. This is because of the information that businesses are adding to their Google My Business pages. THIS IS A GAME CHANGER for search engine optimization (SEO). Local SEO has never meant so much to a small business and never has […]
There are a ton of marketing tactics that restaurants, bars, and coffee shops can use to get more customers in the door. Some of these restaurant marketing ideas are tried and true and some are very new. In this post, we are focusing on restaurant marketing tips that get the most bang for your marketing […]
Brick and Mortar locations who have frequent repeat customers (ie. restaurants, bars, retail stores, salons, fitness centers, hotels, etc.) can use local online marketing and mobile smartphones to their advantage in ways that other companies can’t. New technology helps Brick & Mortar companies collect their customer contact information and communicate with them using software and […]