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Social Proof Tips – How To Get Good 3rd Party Online Reviews By Using A Strategy, Some Tools, And Tactics…

Social Proof Tips – How To Get Good 3rd Party Online Reviews By Using A Strategy, Some Tools, And Tactics…

Social media, search engines, and popular review sites allow consumer opinions to travel faster and reach further than ever before. Reviews are modern day word of mouth (eWOM) marketing posted on sites like Yelp, Google+, Angie’s List, and more. Reviews are easily seen and shareable and are probably the most important aspect of marketing for small and local businesses who don’t have large brand advertising budgets. Good reviews will affect people’s decision to buy from your business and will increase your search engine rankings.

What’s The Best Way To Reach Executives? 75% Of Them Watch Work Related Videos Each Week!

What’s The Best Way To Reach Executives? 75% Of Them Watch Work Related Videos Each Week!

Videos cut through the digital noise of the internet by requiring a viewer’s full attention. In a minute, sometimes less, a video can convey a message that will take paragraphs and paragraphs to explain. Content marketing began with text blog posts but will now morph into text blog posts with video and maybe even an infographic. The content simply has to be better since there is more competition on the internet. Those who know how to use text, video, and images together and separately are going to be those who

Social Media Is Just One Piece of the Marketing Puzzle… Don’t Forget About Blogging, Websites, Video, And Online Reviews

Social Media Is Just One Piece of the Marketing Puzzle… Don’t Forget About Blogging, Websites, Video, And Online Reviews

As social media because more noisy, frustrating, and expensive, businesses will start concentrating on their owned digital assets more. Businesses don’t own their space on social media channels and some have found this out the hard way as organic access to the feeds slowing disappears. The website and the blog become the library for a company’s owned content and distribution of that content will more and more be driven by email and niche social media channels and groups/communities inside the larger social media channels.

Why Word of Mouth Marketing Alone Isn’t Enough To Get Past a Prospect’s Exploration Phase These Days…

Why Word of Mouth Marketing Alone Isn’t Enough To Get Past a Prospect’s Exploration Phase These Days…

Word of mouth marketing is still a small business’ number 1 way to generate more business. Referrals from current customers and warm leads from your strategic partners will still be the way most relationships start. Now put yourself in your prospects shoes for a minute. Someone just told you about a company and how they can help you. What will you do? You will check them out online if you’re like 9 out of 10 people! Probably 10 of out 10 in 5 more years.