You must rate your marketing activities by return on investment to figure where to put your time and money to best use. If you spend $2,000 on Google Ads and their management each month and it brings in $3,000 in month then it’s easy to say you made money. But the real questions are… could […]
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Mobile apps were once a platform that only large corporations could afford but now they are affordable to all small businesses who want to provide better experiences and service to their current customers. Mobile apps tend to help small businesses with their current customers more while their websites handle the bulk of their lead generation. […]
Why Word of Mouth Marketing Alone Isn’t Enough To Get Past a Prospect’s Exploration Phase These Days…
Word of mouth marketing is still a small business’ number 1 way to generate more business. Referrals from current customers and warm leads from your strategic partners will still be the way most relationships start. Now put yourself in your prospects shoes for a minute. Someone just told you about a company and how they can help you. What will you do? You will check them out online if you’re like 9 out of 10 people! Probably 10 of out 10 in 5 more years.