I recently had a prospect tell me, “Oh, we tried blogging and it didn’t work.” What he should have told me is “We threw up a bunch of stuff on our website that our customer’s weren’t interested in and it didn’t move the needle any.”
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Social Proof Tips – How To Get Good 3rd Party Online Reviews By Using A Strategy, Some Tools, And Tactics…
Social media, search engines, and popular review sites allow consumer opinions to travel faster and reach further than ever before. Reviews are modern day word of mouth (eWOM) marketing posted on sites like Yelp, Google+, Angie’s List, and more. Reviews are easily seen and shareable and are probably the most important aspect of marketing for small and local businesses who don’t have large brand advertising budgets. Good reviews will affect people’s decision to buy from your business and will increase your search engine rankings.
The Best Ways To Use Web Videos And Why You Need A Marketer And Not Video Technician To Produce Them
When you think of corporate videos, do you think about very creative and entertaining videos? We bet not! Those boring old style profile and testimonial videos are yesterdays news and not the way you want your company to use it’s video budget for the the future. The best way to use web video today is to focus on your customer’s problems and to keep them entertaining and educational, always showing your company’s personality in the process.
We tell our customers that networking, a business card, and internet marketing should be their top priorities to grow their businesses and that all other forms of marketing are luxuries. Luxuries that can produce results, but luxuries none the less. After you meet a prospect at a networking event, the first thing they are going to do is check you out on LinkedIn and then check out your company’s website.
Explainer videos are short online videos used to explain your company’s product or service. Explainer videos are extremely popular to those trying to understand a product or service in 30-90 seconds. They are also very popular with companies because they increase conversions at a crazy rate compared to normal blogs or page content. These animated explainer videos allow for unlimited creativity and allow easier edit if they need to be update for some reason.