In my line of work, I see some really bad logos and some small business owners who just love them. When you call them out, they look at you like you are calling their baby ugly and the uncomfortable truth is that you really ARE! You hope that they remember that they called you for help and your expertise and that it’s really just a case of tough love.
The most common mistake is that the logo is too complicated and some are just plain outdated. I suggest you don’t abandon the logo all together but morph it. Always pairing it down to its most common denominator so that it looks great on a billboard and on an envelope. LESS IS MORE!!!!
Click here for a nice post about logos from Step by Step Marketing