Why Businesses Who Rely on Word of Mouth Marketing Still Need Blogs and Social Media To Get Past the Exploration Phase

Word of mouth marketing is still a small business' number 1 way to generate more business. Referrals from current customers and warm leads from your strategic partners will still be the way most relationships start. Now put yourself in your prospects shoes for a minute. Someone just told you about a … [Read more...]

As Facebook Becomes Pay to Play; Google+, Linkedin, Blogging, & Email Marketing Become More Important to Small Businesses

If you haven't heard, Facebook wants to “redefine” their relationship with small businesses. That means "get ready to open your wallet" if you want Facebook users to see your business updates in their news feeds. Facebook offers “promoted posts” which let businesses pay anywhere from $5 to several … [Read more...]

Seven Things Your Company Can Do To Ensure A Successful Content Marketing Strategy

Successful Content Marketing Needs...  Leadership Buy-In - Leadership must want to be premier thought-leaders in their industry. Leadership That Takes the Time to Get Staff Buy-In - Leadership will need to explain to staff why content marketing is essential.  They will let the … [Read more...]