Tips for Using Video In Your Website, Social Media, and Email Marketing to Generate, Nurture, and Close Leads

Video marketing works best when you show the right video to the right person at the right time. To do this you need to know when a lead is kicking the tires and when they are interested. You have to develop strategy that lays out when you should send specific leads specific videos to get them closer … [Read more...]

Small Business Lead Generation – How to Attract the Right Online Leads and Convert Them Into Customers and Advocates

Companies and people buy different today! An average decision maker does most of their buying research online long before making contact. For companies to be contacted, they had better have a good online strategy to produce and deliver the content that decision makers want during the research phase. … [Read more...]

What’s The Best Way To Reach Executives? 75% of Them Watch Work Related Videos Each Week!

Videos cut through the digital noise of the internet by requiring a viewer's full attention. In a minute, sometimes less, a video can convey a message that will take paragraphs and paragraphs to explain. Content marketing began with text blog posts but will now morph into text blog posts with video … [Read more...]

The Best Ways to Use Web Videos and Why You Need a Marketer and Not Video Technician To Produce Them

When you think of corporate videos, do you think about very creative and entertaining videos? We bet not! Those boring old style profile and testimonial videos are yesterdays news and not the way you want your company to use it's video budget for the the future. The best way to use web video today … [Read more...]

Lead Generation for Small Businesses: How to Use Email Marketing Automation to Generate Leads

Automated emails deliver information to your customers right when they need it using their actions as a basis for what to send. These actions are laid out in workflows that operate on conditional logic: If A happens, then B will happen. This means that when you're setting up your workflow, you're … [Read more...]

The Future of Blogging, Websites, Multimedia Posts, and Google+ Reviews

Businesses Gravitate to Owned Digital Assets Like Websites and Blogs Instead of Social Media As social media because more noisy, frustrating, and expensive, businesses will start concentrating on their owned digital assets more.  Businesses don't own their space on social media channels and … [Read more...]

The Future of SEO as Google Continues Their Quest to Give The Best Answers to Specific Questions

Not getting found online can break a business in this day and age. Optimizing your website and social media channels are the way you get found online. The way you optimize your website and social media channels is to provide educational content to those in need of it. This content needs to be in … [Read more...]

Blogging Vs. Paid Search Advertising or Adwords for Small Businesses

You must rate your marketing activities by return on investment to figure where to put your time and money to best use. If you spend $2,000 on adwords and their management each month, the average spend for small businesses who see decent results, and it brings in $4,000 in month then it's easy to … [Read more...]

Four Reasons Your Website is Failing to Produce Leads

Most small businesses we talk to just don't have websites that convert. Some of them are pretty but pretty doesn't pay the bills. Website leads all start with traffic because you have to have the traffic to convert the prospects into leads. Reasons Websites Fail to Produce Traffic.. Lack of … [Read more...]

Social Media, Internet Marketing, and Explainer Videos Create Magic Together!

Explainer videos are short online videos that explain your company’s product or service. These videos explain, in about a 1 minute, what the major benefit of your product or service is. Basically focusing on the "what's in it for them" part of your normal drawn out sales presentation. It … [Read more...]