Tips for Using Video In Your Website, Social Media, and Email Marketing to Generate, Nurture, and Close Leads

Video marketing works best when you show the right video to the right person at the right time. To do this you need to know when a lead is kicking the tires and when they are interested. You have to develop strategy that lays out when you should send specific leads specific videos to get them closer … [Read more...]

Small Business Lead Generation – How to Attract the Right Online Leads and Convert Them Into Customers and Advocates

Companies and people buy different today! An average decision maker does most of their buying research online long before making contact. For companies to be contacted, they had better have a good online strategy to produce and deliver the content that decision makers want during the research phase. … [Read more...]

Lead Generation for Small Businesses: How to Use Email Marketing Automation to Generate Leads

Automated emails deliver information to your customers right when they need it using their actions as a basis for what to send. These actions are laid out in workflows that operate on conditional logic: If A happens, then B will happen. This means that when you're setting up your workflow, you're … [Read more...]

As Facebook Becomes Pay to Play; Google+, Linkedin, Blogging, & Email Marketing Become More Important to Small Businesses

If you haven't heard, Facebook wants to “redefine” their relationship with small businesses. That means "get ready to open your wallet" if you want Facebook users to see your business updates in their news feeds. Facebook offers “promoted posts” which let businesses pay anywhere from $5 to several … [Read more...]

Getting Leads from Your Small Business Website: The 5 Key Pieces of the Internet Marketing Puzzle

Content - Content is King. Nothing works online without it. Websites, Search Engine Optimization, Social Media, and Email marketing will have no effect without it. Prospects and customers are scouring the internet looking for ways to improve their businesses and content is the way to get them … [Read more...]

The Stages of Lead Generation Engagement

Below is Main Street Marketing's List of Engagement Stages for Leads... Inactive - You have a contact but for some reason so far they've not responded to your marketing. Aware - Prospects have seen your enewsletters, eblasts, website, blog posts, social media activity, or something else … [Read more...]

Bad Websites and Poor Social Media Efforts are Silent Killers for Small Businesses

We tell our customers that networking, a business card, and internet marketing should be their top priorities to grow their businesses and that all other forms of marketing are luxuries. Luxuries that can produce results, but luxuries none the less. After you meet a prospect at a networking event, … [Read more...]

Email Marketing 101

Email campaigns, Ezines, and Enewsletters are an essential element of a successful marketing strategy. It's your way to introduce new products and services; announce staff changes, upcoming events and awards; and communicate anything your prospects and customers might find interesting. So how do you … [Read more...]