Internet Marketing = Marketing!
- Especially for Small Businesses.
- Internet marketing works best when it’s a compliment to Word of Mouth Marketing and regular ol’ Networking. After the conversation/meeting, what is the next place your prospect will go before doing business with you? The Internet! They go to the internet for research and then go to their peers for advice. People’s peers are more and more located and accessed through social media, not the telephone.
- You have to have an internet presence to be in business these days. A lack of one raises suspicion and makes it harder to do business with you. Not a good combo!
Marketing is a cost of doing business not all about ROI.
- Marketing is an art.
- Business owners need to look at their outlay as 2/3rds an investment and 1/3rd ROI.
- Marketing is an ongoing effort not an event. It takes a while to see what works. It takes trial and error. You will, over time, build upon marketing successes.
- Most business owners stop marketing too early.
Lean and mean small businesses need outsourced marketing not abdicated marketing!
- Key company personnel need to be present in strategy and content.
- Failure by key personnel to participate will result in a failed internet presence.
- There are no silver bullets.
Main Street Marketing has been providing internet presence for his customers since 2006, working with them one on one to build successful go-to-market plans.