CUSTOMER RELATIONSHIP MANAGEMENT

To take advantage of your customers and potential prospects you need a customer relationship management (CRM) system. You need to get all of your contacts out of spreadsheets, where they grow dust and aren’t visible to other key members of your sales force. Each contact needs to be segmented by their interests and niches. Then the marketing automation workflows and triggers set up for you in your email marketing will sift through your contacts to find which of them are truly interested in your products and services.

Category: Lead Generation

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