Tips for Using Video In Your Website, Social Media, and Email Marketing to Generate, Nurture, and Close Leads

Video marketing works best when you show the right video to the right person at the right time. To do this you need to know when a lead is kicking the tires and when they are interested. You have to develop strategy that lays out when you should send specific leads specific videos to get them closer … [Read more...]

Small Business Lead Generation – How to Attract the Right Online Leads and Convert Them Into Customers and Advocates

Companies and people buy different today! An average decision maker does most of their buying research online long before making contact. For companies to be contacted, they had better have a good online strategy to produce and deliver the content that decision makers want during the research phase. … [Read more...]

What’s The Best Way To Reach Executives? 75% of Them Watch Work Related Videos Each Week!

Videos cut through the digital noise of the internet by requiring a viewer's full attention. In a minute, sometimes less, a video can convey a message that will take paragraphs and paragraphs to explain. Content marketing began with text blog posts but will now morph into text blog posts with video … [Read more...]

The Best Ways to Use Web Videos and Why You Need a Marketer and Not Video Technician To Produce Them

When you think of corporate videos, do you think about very creative and entertaining videos? We bet not! Those boring old style profile and testimonial videos are yesterdays news and not the way you want your company to use it's video budget for the the future. The best way to use web video today … [Read more...]

The Future of Blogging, Websites, Multimedia Posts, and Google+ Reviews

Businesses Gravitate to Owned Digital Assets Like Websites and Blogs Instead of Social Media As social media because more noisy, frustrating, and expensive, businesses will start concentrating on their owned digital assets more.  Businesses don't own their space on social media channels and … [Read more...]

Social Media, Internet Marketing, and Explainer Videos Create Magic Together!

Explainer videos are short online videos that explain your company’s product or service. These videos explain, in about a 1 minute, what the major benefit of your product or service is. Basically focusing on the "what's in it for them" part of your normal drawn out sales presentation. It … [Read more...]

Explainer, Infographic Style Videos: What They Are and Why You Need One

So... What are Explainer, Infographic Style Videos? Explainer videos are short online videos used to explain your company’s product or service. Explainer videos are extremely popular to those trying to understand a product or service in 30-90 seconds.  They are also very popular with companies … [Read more...]