Small Business Lead Generation – How to Attract the Right Online Leads and Convert Them Into Customers and Advocates

Companies and people buy different today! An average decision maker does most of their buying research online long before making contact. For companies to be contacted, they had better have a good online strategy to produce and deliver the content that decision makers want during the research phase. … [Read more...]

Why Businesses Who Rely on Word of Mouth Marketing Still Need Blogs and Social Media To Get Past the Exploration Phase

Word of mouth marketing is still a small business' number 1 way to generate more business. Referrals from current customers and warm leads from your strategic partners will still be the way most relationships start. Now put yourself in your prospects shoes for a minute. Someone just told you about a … [Read more...]

The Future of Blogging, Websites, Multimedia Posts, and Google+ Reviews

Businesses Gravitate to Owned Digital Assets Like Websites and Blogs Instead of Social Media As social media because more noisy, frustrating, and expensive, businesses will start concentrating on their owned digital assets more.  Businesses don't own their space on social media channels and … [Read more...]

As Facebook Becomes Pay to Play; Google+, Linkedin, Blogging, & Email Marketing Become More Important to Small Businesses

If you haven't heard, Facebook wants to “redefine” their relationship with small businesses. That means "get ready to open your wallet" if you want Facebook users to see your business updates in their news feeds. Facebook offers “promoted posts” which let businesses pay anywhere from $5 to several … [Read more...]

Getting Leads from Your Small Business Website: The 5 Key Pieces of the Internet Marketing Puzzle

Content - Content is King. Nothing works online without it. Websites, Search Engine Optimization, Social Media, and Email marketing will have no effect without it. Prospects and customers are scouring the internet looking for ways to improve their businesses and content is the way to get them … [Read more...]

Your Google+ Business Page is Essential to Your Company’s SEO Efforts! See Why…

Your Google+ Business Page effects your Google Search rankings. Your Google Search rankings are important because 9 out of 10 people search the internet when they want a new product or service. In recent studies, Google's Search Engine accounts for 68% of all searches, while Bing, it's next closest … [Read more...]