Small Business Lead Generation – How to Attract the Right Online Leads and Convert Them Into Customers and Advocates

Companies and people buy different today! An average decision maker does most of their buying research online long before making contact. For companies to be contacted, they had better have a good online strategy to produce and deliver the content that decision makers want during the research phase. … [Read more...]

Get Better Reviews for Your Cincinnati / Northern Kentucky Small Business By Using a Strategy, Some Tools, and Tactics

Social media, search engines, and popular review sites allow consumer opinions to travel faster and reach further than ever before. Reviews are modern day word of mouth (eWOM) marketing posted on sites like Yelp, Google+, Angie's List, and more. Reviews are easily seen and shareable and are probably … [Read more...]

Why Businesses Who Rely on Word of Mouth Marketing Still Need Blogs and Social Media To Get Past the Exploration Phase

Word of mouth marketing is still a small business' number 1 way to generate more business. Referrals from current customers and warm leads from your strategic partners will still be the way most relationships start. Now put yourself in your prospects shoes for a minute. Someone just told you about a … [Read more...]

The Future of SEO as Google Continues Their Quest to Give The Best Answers to Specific Questions

Not getting found online can break a business in this day and age. Optimizing your website and social media channels are the way you get found online. The way you optimize your website and social media channels is to provide educational content to those in need of it. This content needs to be in … [Read more...]

Blogging Vs. Paid Search Advertising or Adwords for Small Businesses

You must rate your marketing activities by return on investment to figure where to put your time and money to best use. If you spend $2,000 on adwords and their management each month, the average spend for small businesses who see decent results, and it brings in $4,000 in month then it's easy to … [Read more...]

Four Reasons Your Website is Failing to Produce Leads

Most small businesses we talk to just don't have websites that convert. Some of them are pretty but pretty doesn't pay the bills. Website leads all start with traffic because you have to have the traffic to convert the prospects into leads. Reasons Websites Fail to Produce Traffic.. Lack of … [Read more...]

Seven Things Your Company Can Do To Ensure A Successful Content Marketing Strategy

Successful Content Marketing Needs...  Leadership Buy-In - Leadership must want to be premier thought-leaders in their industry. Leadership That Takes the Time to Get Staff Buy-In - Leadership will need to explain to staff why content marketing is essential.  They will let the … [Read more...]

Getting Leads from Your Small Business Website: The 5 Key Pieces of the Internet Marketing Puzzle

Content - Content is King. Nothing works online without it. Websites, Search Engine Optimization, Social Media, and Email marketing will have no effect without it. Prospects and customers are scouring the internet looking for ways to improve their businesses and content is the way to get them … [Read more...]

Your Google+ Business Page is Essential to Your Company’s SEO Efforts! See Why…

Your Google+ Business Page effects your Google Search rankings. Your Google Search rankings are important because 9 out of 10 people search the internet when they want a new product or service. In recent studies, Google's Search Engine accounts for 68% of all searches, while Bing, it's next closest … [Read more...]

Bad Websites and Poor Social Media Efforts are Silent Killers for Small Businesses

We tell our customers that networking, a business card, and internet marketing should be their top priorities to grow their businesses and that all other forms of marketing are luxuries. Luxuries that can produce results, but luxuries none the less. After you meet a prospect at a networking event, … [Read more...]