Tips for Using Video In Your Website, Social Media, and Email Marketing to Generate, Nurture, and Close Leads

Video marketing works best when you show the right video to the right person at the right time. To do this you need to know when a lead is kicking the tires and when they are interested. You have to develop strategy that lays out when you should send specific leads specific videos to get them closer … [Read more...]

Small Business Lead Generation – How to Attract the Right Online Leads and Convert Them Into Customers and Advocates

Companies and people buy different today! An average decision maker does most of their buying research online long before making contact. For companies to be contacted, they had better have a good online strategy to produce and deliver the content that decision makers want during the research phase. … [Read more...]

What’s The Best Way To Reach Executives? 75% of Them Watch Work Related Videos Each Week!

Videos cut through the digital noise of the internet by requiring a viewer's full attention. In a minute, sometimes less, a video can convey a message that will take paragraphs and paragraphs to explain. Content marketing began with text blog posts but will now morph into text blog posts with video … [Read more...]

The Best Ways to Use Web Videos and Why You Need a Marketer and Not Video Technician To Produce Them

When you think of corporate videos, do you think about very creative and entertaining videos? We bet not! Those boring old style profile and testimonial videos are yesterdays news and not the way you want your company to use it's video budget for the the future. The best way to use web video today … [Read more...]

Get Better Reviews for Your Cincinnati / Northern Kentucky Small Business By Using a Strategy, Some Tools, and Tactics

Social media, search engines, and popular review sites allow consumer opinions to travel faster and reach further than ever before. Reviews are modern day word of mouth (eWOM) marketing posted on sites like Yelp, Google+, Angie's List, and more. Reviews are easily seen and shareable and are probably … [Read more...]

In The Era of Internet Marketing, Even Small Businesses Who Rely on Word of Mouth Marketing Have to Play Well at the Top of the Sales Funnel

Word of mouth marketing is still a small business' number 1 way to generate more business. Referrals from current customers and warm leads from your strategic partners will still be the way most relationships start. Now put yourself in your prospects shoes for a minute. Someone just told you about a … [Read more...]

Lead Generation for Small Businesses: How to Use Email Marketing Automation to Generate Leads

Automated emails deliver information to your customers right when they need it using their actions as a basis for what to send. These actions are laid out in workflows that operate on conditional logic: If A happens, then B will happen. This means that when you're setting up your workflow, you're … [Read more...]

The Future of Owned Digital Assets, Multimedia Posts, Google+ Reviews, and Slideshare

Businesses Gravitate to Owned Digital Assets Like Websites and Blogs Instead of Social Media As social media because more noisy, frustrating, and expensive, businesses will start concentrating on their owned digital assets more.  Businesses don't own their space on social media channels and some … [Read more...]

The Future of SEO as Google Continues Their Quest to Give The Best Answers to Specific Questions

Not getting found online can break a business in this day and age. Optimizing your website and social media channels are the way you get found online. The way you optimize your website and social media channels is to provide educational content to those in need of it. This content needs to be in … [Read more...]

As Facebook Becomes Pay to Play; Google+, Linkedin, Blogging, & Email Marketing Become More Important to Small Businesses

If you haven't heard, Facebook wants to “redefine” their relationship with small businesses. That means "get ready to open your wallet" if you want Facebook users to see your business updates in their news feeds. Facebook offers “promoted posts” which let businesses pay anywhere from $5 to several … [Read more...]